Super Fans Pass Advertising Steps

1. Overview of the Delivery Platform Super Fans Link is a marketing product that uses Weibo's massive user base to effectively deliver advertiser information to fans and potential fans. It helps with advertising by delivering information precisely to the target group based on user attributes and social relationships.

1. Overview of the Delivery Platform

Super Fans Pass is a marketing product that uses Weibo's massive user base to effectively deliver advertiser information to fans and potential fans.

It delivers information accurately to target groups based on user attributes and social relationships, helping advertisers achieve their marketing goals efficiently.

II. Overview of Promotion Levels

Super Fans Advertising is divided into three levels: "Advertising Campaign", "Advertising Plan" and "Advertising Creativity". Among them, "blog post" is a content carrier unique to Weibo.

Tiers

describe

operate

Campaigns

A campaign is the largest unit for creating advertisements. It represents the creation of a delivery group and the confirmation of marketing objectives.

Edit, add ad schedule, set status, remove;

Advertising Plan

Ad plans are used to set targeting, bidding, scheduling, etc.

Edit, view, add ad creatives, set status, remove;

Advertising creativity

Advertising creativity refers to the content and style of the advertisements delivered.

Edit, view, set status, remove;

Blog Post

Blog posts are the content carriers displayed in Weibo information flow.

View and pin comments;

Banner

Banner is the content carrier displayed on the Weibo main page.

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Notes:

• A campaign can contain multiple advertising plans;
• An advertising plan can contain multiple advertising creatives (up to 5 advertising creatives);
• One advertising idea corresponds to one content carrier. For example, an ad creative can correspond to a blog post or a banner. The blog post can be a regular blog post, a large card blog post, a carousel card, etc.
• Blog posts cannot be deleted on the Super Fans Platform. Blog posts must be deleted through the mobile client or PC.

Figure 1: Promotion Management - "Campaign"

Figure 2: “Advertising Plan” of Promotion Management

Figure 3: Promotion Management - "Advertising Creativity"

Figure 4: Promotion Management - "Blog Post"

Ad creation process

The ad creation process is divided into three steps

1. Create a campaign

1. Choose your marketing goals based on the products or services you want to promote

Marketing objectives

Interpretation

Promotion of brand activities

Publish to more potential users and enhance brand influence

Promotional content

Increase content interaction, attention, and link jumps

Collect sales leads

Collect information about users who are interested in the product and improve conversion results

Promote APP

Increase app downloads and usage

Promotion store

Local store promotion to attract surrounding customers to shop in the store

Increase fan influence

The promotional blog post will be displayed first in the fans' information flow

(II) Fill in the name of the advertising campaign and set the advertising budget (optional)

Note:

• You can choose an existing campaign when creating a new campaign; the upper limit of the advertising budget is not less than 150 yuan.

Fill in the name of the campaign and set the advertising budget

2. Create an advertising plan

Set delivery scenarios, optimization goals, targeting, bidding, and scheduling

(I) Set the delivery scene. The scene selection includes the preferred scene, vertical video stream, text page, comment stream, and audience alliance

(II) Setting optimization goals: exposure, clicks, conversions, etc.

(III) Setting audience targeting, including using basic population attributes for targeting, or using data markets and custom data

(IV) Setting budget and schedule, including daily budget, delivery schedule, delivery time period, billing model, bid setting, etc.

3. Creative Settings

When creating a creative, you can create a new creative or select an existing blog post. After submitting the creative material or selecting a blog post, you can

1. Select advertising qualifications: You need to select the qualifications required for advertising.

(II) Select the release time, immediate release or scheduled release. If you choose scheduled release, you need to set the release time.

(III) Select the publishing status. If you check the box "For advertising only", the creative will not be displayed on the account's personal homepage.

(IV) Select the comment status, open or close. If closed, the blog post will not allow users to comment

If you want to place a fan advertisement, please contact Qinggua Media official