How to place wedding photography advertisements on Douyin?

With the rapid development of the short video industry, Douyin short video has become a must-watch short video software for young people today. Some merchants here want to know how to put advertising short videos for the wedding photography industry on Douyin. Let the editor bring you four major solutions for placement.

1. Customer Testimonials

1. The only video wedding photography (wedding brand placement)

Tik Tok is very suitable for wedding photography. Its delivery effect is significantly better than other delivery channels, with an efficiency of about 60%.

2. Local delivery of wedding dresses

After we put the ad on Douyin, we receive some inquiries every day. We can get more clues about wedding dresses through the advertising videos put on Douyin, and we can focus the local stores on Douyin ads . The effect is very obvious.

2. Newcomers to Tik Tok

Wedding market - 1.5 trillion, wedding photography - 1.3 trillion. Travel photography is developing rapidly, with a 15% increase in search volume and an 18% share.

Brands are divided into echelons, competition among mid-tier enterprises is fierce, there are almost no listed companies, and online marketing is an important promotion channel

Douyin has a significant growth rate and is naturally suitable for the wedding photography industry. It has become a new force in the wedding photography industry, accounting for 72% of consumption

High-quality, highly interactive, and youthful community ecological platform

Young ladies who pursue individuality are mostly concentrated in first-tier cities

They are sensitive to entertainment, society, fashion and other content, and generally convert behaviors related to real estate, life services, cultural entertainment, and travel;

Tik Tok - A natural fit for wedding photography

3. How to play

Plan marketing promotions in advance for off-season and peak season:

How to master wedding photography on TikTok:

1. Douyin opens up wedding dress business opportunities: Introduction to Douyin information flow bidding ads

2. Focus on conversion effect and quality: oCPM, oCPC, CPA

3. Assist marketing and provide a variety of marketing tools

4. Douyin product planning: large closed loop + conversion pre-positioning

5. Video materials to attract user attention: video production tools & video solutions

Tik Tok launches wedding photography industry effect advertising trademark

Intelligent conversion bidding to improve the quality of results

A variety of marketing components to meet promotion needs

Vertical video quickly attracts users’ attention

Optimize conversion paths and create a closed loop

How to buy user attention with video

Video production tool, quick and convenient visualization

Video matching platform, uniting content creators

Video production avoids minefields

How to make a good video

Creative Content

Script structure design is the key to a video's effectiveness. The sentence design of the script can be designed from multiple angles to make the white space concise to avoid users jumping out of the story, and the language style is lifelike to give users a real feeling.

Creative title

The title is suggested to be a mixture of multiple sentences, interrogative, title, contrast, etc.; the title type can be a compound title that combines direct and indirect titles, which is concise and can be combined with the product to attract consumers' attention; the title uses sentence patterns: digital, inductive, welfare, etc.

Tik Tok Wedding Photography Production Tips

4. Excellent Advertising Cases

Local wedding dress placement case

National brand wedding dress launch case

Related reading:

1. Analysis of the operational process of Tik Tok advertising promotion model!

2. Douyin advertising promotion | What is the billing method for Douyin advertising?

3. The Douyin advertising platform was launched for the third time. This time, the commission was reduced from 60% to 30%!

4. Where is the Tik Tok advertising promotion displayed and in what form?

5.What are the advertising advantages of Tik Tok ads?

6. How to open a Douyin advertising account? | Douyin advertising agent

7. What is the form of Douyin advertising promotion? Analysis of the characteristics of the Tik Tok platform!

8.Official! Tik Tok advertising promotion quotation list~