WeChat VS TikTok: Analysis report on 4 major categories

WeChat VS TikTok: Analysis report on four major categories - skin care, cosmetics, food and beverages, and maternal and child products.

WeChat focuses more on maintaining social relationships, while Douyin focuses more on content creation. Douyin users are younger than WeChat users and are from lower-end markets. However, the average daily usage frequency per person is lower than that of WeChat, and advertisers have different preferences for advertising on WeChat and Douyin.