“Three small screens” divert the number of people watching TV

With the development of the Internet and intelligence, mobile terminal devices such as smart phones, tablet computers, and notebooks have rapidly become popular and become necessities in people's lives. The platform for people to obtain information and content has gradually shifted from television to mobile phones, and the sales of color TV products have been further affected.

According to statistics released by relevant institutions, overall data show that in the first half of 2014, a total of 22.17 million color TVs were sold in the Chinese color TV market, a year-on-year decrease of 9.7%, and retail sales were 78.3 billion yuan, a year-on-year decrease of 15.5%.

Relevant analysis points out that the negative growth of color TV in 2014 was largely not due to the withdrawal of stimulus policies, but to the erosion of the "three small screens", which means that it is possible that color TV companies will continue to experience negative growth in the next few years.

Industry insiders said that along with the change in usage habits, consumers have higher requirements for experience. Modern enterprises should focus on products. Only products can interact with users and establish a strong connection. The connection between enterprises and users should be provided by the services that products can bring to users. Enterprises and brands are no longer important in the minds of users. Experience is king and service is the only concept that modern enterprises should follow.

The head of a domestic color TV company said that mobile phones do divert the number of people watching TV, but you need to see why. In addition, you need to have real statistical data to prove this issue, not just based on feelings. We also feel that mobile phones have diverted the number of people watching TV, but we are more concerned about why. Human life is becoming more and more abundant. The three small screens and TVs have their own functions. Not one thing can replace everything. The reason why fewer and fewer people watch TV is that its content is relatively unattractive. If the content and functions of TV are as powerful and fast as mobile phones, will people turn on the TV first when they get home ? The problem now is that content is also divided into large and small screens. We also see survey data in the United States that consumers have not left TV , but the tendency to return to TV is more obvious.

At present, intelligence is in vogue, and human-computer interaction is developing rapidly. According to data, the penetration rate of smart TV retail sales has reached 60.3% in the first half of the year, which means that 6 out of every 10 TVs are smart TVs.

Industry insiders said that suppliers are focusing on developing mobile content because they see people's reliance on mobile phones . On the other hand, the State Administration of Radio, Film and Television has imposed too many restrictions on television content, making the richness of television content far less than that of mobile phones .

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.