In-depth cooperation between hardware and content: ZIVOO and Mango TV open a new chapter in OTT ecology

With the advent of the intelligent era, hardware has become the foundation of technological products, while software and content determine whether the user experience is excellent. Especially for OTT products, after the TV is intelligent and connected to the Internet, the content it can provide has become an important criterion for measuring the quality of a product.

Recently, ZIVOO held the "Vision Win-Win - ZIVOO & Mango TV Deep Strategic Cooperation and OTT Ecosystem Innovation Forum" at the 3W Cafe in Shenzhen. Mango TV, which combines the identities of a TV station, a licensee and an Internet video operator, has joined forces with ZIVOO, which is committed to building a future-style smart home life, to open a new chapter in the OTT ecosystem for the large-screen TV in the living room.

Mango TV helps ZIVOO open up content channels

Mango TV Internet Television is one of the first licensees to obtain Internet TV licenses, and is also one of the seven national holders of dual content + broadcast control licenses. The exclusive content + special resource model it promotes gives OTT devices equipped with Mango TV content advantages that other similar products do not have.

Mango TV will gather high-quality program resources from Hunan Radio and Television, and will also have exclusive highlights and unreleased versions, and will simultaneously broadcast Hunan Satellite TV's hit dramas and Mango TV's self-produced programs. In terms of featured resources, Mango TV has the latest hit dramas from Hong Kong TVB, a large number of high-definition MVs and concerts of top overseas and domestic superstars from Universal Music, Huayi Brothers' cinema blockbusters, a large number of classic and popular variety shows and TV series from South Korea's KBS and MBC, and Hollywood blockbusters.

In addition, Mango LIVESHOW broadcasts large-scale concerts, music festivals and other art and cultural activities through the Internet, and is the first in the industry to create a live interactive content brand. It also opens up a full range of experience processes including convenient payment, ultra-clear video and real-time interaction, bringing users the most complete video entertainment services.

The in-depth cooperation between ZIVOO and Mango TV means that ZIVOO users will be able to obtain the highest quality, fastest and most accurate content push. Mango TV will also launch in-depth marketing with ZIVOO across online channels such as JD.com and Tmall and offline channels such as communities and music festivals, jointly promoting exclusive resources such as celebrities and ace programs with ZIVOO, and jointly promoting brand building.

On June 23, the press conference for the second season of Hunan TV's "First Grade" was held at the Shanghai Theatre Academy. As a deep cooperation partner and a star product in the Mango TV inside family, ZIVOO Green Mango received widespread attention in the industry at the event. At the event, stars such as Tong Dawei and Song Jia interacted with fans of the summer fan selection season and presented Mango TV inside family product - ZIVOO Green Mango Box. This is the first channel resource sharing after Mango TV and ZIVOO started in-depth strategic cooperation. Through the ZIVOO Green Mango Box, fans can get the first-grade program related information and watch this youth program.

Cheng Hongrong, general manager of Mango TV, said that the cooperation between the two parties is no longer just a cooperation between hardware and licensees. Mango TV and ZIVOO hope to create a healthy operating model, thus forming a benchmark for the entire industry and bringing real impetus to the entire smart TV and OTT industry.

At present, the comprehensive and in-depth strategic cooperation between Zhiwo and Mango TV in hardware + content from products, channels to brand promotion is a first in the OTT industry. The purpose is to enable smart home entertainment to better serve every family.

ZIVOO's smart product ecosystem is gradually improving

As a smart home brand focused on providing high-quality user experience, ZIVOO built the most complete peripheral hardware ecosystem in the OTT industry last year. This year, it further upgraded the entertainment center OTT box and its supporting entertainment peripheral hardware matrix starting from the living room TV screen, and planned to launch smart gateways and smart music products to further build the ZIVOO smart ecosystem.

In recent years, although the word "ecology" has been used in every corner of the industry, real users rarely notice what the ecology has changed and brought.

ZIVOO believes that ecology is not the ultimate goal, and the essence of ecology is an important means to achieve smart home life.

At the beginning of its brand establishment, ZIVOO placed the TV screen, the most critical part of family life, in an important position in its product planning, and successively launched OTT hardware terminals such as "Mango Ice" and "Green Mango". It also cooperated with brands such as Tianlai KTV and Yunzhi Interactive through investment participation, and jointly built an intelligent matrix that includes 4 peripheral accessories including Bluetooth controllers, somatosensory controllers, and wireless microphones, and cooperates with content such as KTV halls.

With the further deepening of the cooperation with Mango TV, ZIVOO will also further focus on video services with the widest user base of TV screens. With OTT products as the core and TV screens as the output end, it will create a smart home ecosystem that integrates multiple entertainment channels such as online videos, TV games, and family karaoke.

According to Zou Chao, CEO of ZIVOO, ZIVOO already has six peripheral products specially customized for smart TVs. In the future, it will work closely with the best smart manufacturers to launch a hardware + content platform in the smart field. At the same time, it is also willing to open such a smart TV peripheral ecosystem to the entire industry.

On the other hand, ZIVOO is also constantly improving and optimizing the product itself.

For a long time, the excellent industrial design has made ZIVOO's OTT devices stand out from similar products with excellent recognition, and even won international design awards and appearance patents for four consecutive years. Now, ZIVOO-OS designed specifically for large screens has been officially launched. It is based on the new interactive system of Android 4.2 and is built from the bottom layer, Launcher, and application layer with a unified interactive design.

Of course, ZIVOO's understanding of products is not limited to appearance, but also lies in the courage to break through and innovate existing ideas. In the latest OTT product, ZVIOO changed the previous high-tech touchpad control method to physical buttons that are easier for users of different ages to use, and also lowered the product price again, allowing smart life to enter more families with a lower threshold.

From personal computers to various types of handheld mobile smart devices, people's technology-related lifestyles and entertainment methods are constantly evolving and changing with the development of the times. In the future, smart homes and living room entertainment have become a new direction and major trend in technological development.

ZIVOO regards OTT as the key to brand development, which means it has grasped the most important screen in home life. Following the complete hardware layout, the cooperation with Mango TV also indicates that the content ecology of ZIVOO products is about to reach a new height. With the accelerated pace of OTT product popularization, the era of smart home with OTT as the core is accelerating.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.