In addition to Android and iOS, there is also an "unknown OS" that is rising

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We always think that in the near future, big brands will expand their business scope through the global economy and step into some markets that they have not entered before, such as Asia and India. The key to these expansions is to catch the attention of consumers through mobile devices and imprint brand credibility. If these companies do not have the ability to look beyond Android and iOS to see the world, they will not be able to complete the global expedition.

In fact, in addition to Android and iOS, there is a third platform, the unnamed OS, which is quietly surging and accumulating strength in developing countries and regions. And consumers there do not live in a world dominated by only Google and Apple.

This no-name OS has more features than feature phones, but it is not as good as the experience of Android and iOS. For example, Chinese mobile phone manufacturers also have Java-based OS. The low prices of these mobile phones are very popular among affordable users. Therefore, it may be a mistake to reject the idea of ​​these no-name OS.
Pay attention to the Wuming OS platform

There are more and more markets where No-name OS devices are popular, such as China, Brazil and Nigeria. Because through this operating system, users can be provided with affordable phones with more functions than feature phones, although they cannot be compared with real smartphones. This means that brand manufacturers cannot provide consumers with the same products as local mobile phone manufacturers. No-name OS devices allow users to experience not only SMS services, but also some social networking services, even if they do not give users the most advanced service experience, as Android and iOS do. But it seems to meet the needs of those users.

The most prominent place for this phenomenon of unknown OS devices is the Indian market. According to statistics, in the Indian market, this type of mobile device has occupied nearly 10% of the market share, that is, 84 million units. In the future, 10% of Asian mobile devices will be equipped with this unknown OS, which means that in Asia, a large number of mobile device users have not been able to obtain Android and iOS services.

Recently, Informa, a world-renowned publisher and exhibition company, predicted that the number of mobile subscribers in Africa will reach 1 billion this year. This number is a huge market for those big brands. Therefore, those brands that want to expand globally should pay attention to this part of users and should adopt a non-specific channel to provide content and services for these users.
Mobile Payment

It is unlikely that users of No-name OS will consider mobile payment as an important function like Android or iOS users, and they are not very interested in credit cards. Moreover, for this part of users, the model of app store does not work at all. The World Bank report pointed out that the penetration rate of financial services in the United States reached 72%, while Nigeria had 19% and Ghana had even less, only 11%. It is obvious that in these developing countries and regions, it is not easy for people to obtain financial services such as credit cards or loan services. Therefore, it seems impossible to "conquer" these users through mobile payment services.

In fact, for ambitious brand manufacturers, Wuming OS provides them with a great opportunity to expand the market. For existing Android and iOS content, applications and services, Wuming OS can open up a vast market for them. If brand manufacturers can capture that part of the users through Wuming OS, they can achieve the goal of dominating the world.