Music Radar: A new opportunity for NetQin's strategic transformation to a platform

Many mobile Internet music lovers may have encountered this dilemma: when you accidentally remember a song you are not familiar with, you only remember part of its melody, and can't even remember a single line of lyrics. For this reason, you start scratching your head and ears, and become restless. Especially for Virgo friends with serious self-compulsive behavior, the longer this dilemma lasts, the more serious their "illness" will be.

Of course, in this technological era oriented by user needs, this embarrassing situation will not last long. Take "Music Radar", an audio recognition technology solution provider under NetQin, for example. It can not only quickly rescue users from this dilemma, but also provide audio recognition technology solutions for many well-known music service software in China, such as Tiantian Dongting, Kugou, Kuwo, Changba, etc.

Recently, Music Radar has transplanted this trendy technology to the Weibo platform, helping users identify video background music through the Weibo client. The specific operation method is that Weibo users only need to share the video they are watching on Weibo and @Music Radar, and the Music Radar official Weibo will automatically identify the background song in the video. After a few minutes, it will automatically reply to the user with the name of the identified background song and the singer's information.

After Apple acquired the headphone manufacturer Beats, the streaming music model was mentioned again and was sought after. Take the American music search app Shazam as an example. Its monthly active users on mobile terminals have exceeded 100 million, and its market valuation has exceeded US$500 million. The strong market value of music apps has been fully demonstrated, and apps with stronger user orientation are even more popular.

It is reported that Music Radar, a subsidiary of NetQin, not only provides song search services for Huawei's global ringback tone business, but also provides music search, discovery and recognition services for Sprint, one of the largest telecom operators in the United States, and provides innovative wireless music entertainment experience for global users of Samsung's smart watch Gear 2. In addition, it also cooperated with Hungama, a local Indian streaming media company, this year to enter the Indian music market with music recognition technology.

Just like the establishment of Beats' brand, Music Radar, in addition to providing music service software, has also entered the field of smart hardware. By producing smart watches, smart headphones and other smart wearables to provide technical services, Music Radar has also begun to seek new breakthroughs in TV second-screen interaction and copyright monitoring this year. These are the inevitable directions for Music Radar to innovate as it has an industry advantage in audio recognition technology.

In June this year, NetQin Music Radar officially launched a new version and recommended it on the Xiaomi App Store homepage. This new version not only adds social interaction functions, but also optimizes the music search algorithm, which can push the most suitable songs to users according to their different time, location, and search style.

In fact, although NetQin's security products can attract and retain users, they cannot provide too many entry opportunities. From security products to mobile search, from mobile search to audio software, as a global leading mobile Internet platform company, NetQin's series of developments and actions are actually a platform-based strategic transformation from retaining traffic to importing traffic. Behind this comprehensive strategic upgrade is the true arrival of the mobile Internet era.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.