After the Xiaomi Tablet was priced at 1,299 yuan, Lei Jun immediately announced that it would be distributed to all Xiaomi employees as Christmas gifts. In the morning of December 3, Lei Jun once again promised that "if the sales volume of Xiaomi mobile phones exceeds 60 million units this year, Xiaomi will give each employee a Xiaomi 4 as a Spring Festival gift." In fact, it is understandable that Lei Jun gave the Xiaomi tablet as a gift. On the one hand, it was to reward employees. On the other hand, as of the end of September this year, the sales volume of Xiaomi tablets was only about 550,000 units, far from the nearly 10 million shipments of Samsung tablets in the same period. The market performance did not meet Xiaomi's expectations. If it is not selling well, it is better to give it away. It is quite possible that Xiaomi’s mobile phone sales will exceed 60 million units this year. After all, in the first half of this year, Xiaomi sold a total of 26.11 million units, almost half of the plan. Moreover, the second half of the year will also usher in promotional events such as “Double Eleven”, which will also boost sales. So how many gifts will Lei Jun give out in total? Judging from the information forwarded by Lei Jun on Weibo, Xiaomi currently has 7,000 employees. If each person gets two machines, the total number of products will reach 14,000 units. In comparison, the products given away by Lei Jun this time are more than the 8,000 units provided by Meizu in the MX4 purchase event on December 24. Therefore, Lei Jun is not only giving gifts, but also helping Xiaomi show off its production capacity in disguise. Although from the perspective of this year's domestic smartphone market structure, Meizu's two consecutive strong new products, MX4 and MX4 Pro, have become popular among consumers both in terms of the product itself and market positioning, completely suppressing Xiaomi's limelight, but the lack of demand and production capacity issues have made Meizu struggle in the market. Will Meizu give out MX4 as a gift to its employees this year like Xiaomi did? Well, let's buy it first. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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