Douyin's overseas version tests a new interface and has to deal with plagiarism from rivals due to pressure

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According to foreign media reports, TikTok (the overseas version of Douyin) is testing its new interface, which is very similar to Instagram. It is reported that this is a measure taken by Douyin to launch the "Reels" tool in response to Instagram copying its short video function .

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Instagram launches Reels, a short video editing software

TikTok was downloaded 1.5 billion times in November, making it the third most downloaded non-game app in 2019. It surpassed Facebook and Instagram, which ranked fourth and fifth (note that Instagram is also a social app under Facebook, and the two are from the same company). TikTok's rapid growth has obviously attracted the attention of Facebook . In response, they chose to copy TikTok's functions and launched a video editing tool called "Reels" to snatch TikTok's users .

This is not the first time for Instagram . After all, it once became popular by "borrowing" Snapchat's model and content. This copying routine is very familiar to it.

TikTok's updated interface is obviously a response to this move. The updated interface is very similar to Instagram's social interface, and the focus of the entire program is refocused on the user's personal profile. This social-focused design is exactly why Instagram has a huge number of users .

For products of large companies, "borrowing from each other" is not uncommon . However, it is rare that domestic software has come to the forefront and become the object of copying. After this round of redesign, TikTok and Instagram are equivalent to returning to the same starting point. In the next round of competition, which software is better will inevitably come to a conclusion. Social giants like Facebook may be defeated by domestic manufacturers.