Changsha's new internet celebrity on "One River and Two Banks", see the "Wenhe Tour" of Tongguan Ancient Town

Text | Intelligent Relative Theory

Author | Chen Xiaojiang

There is a Changsha star in the sky and a Changsha city on the earth.

As an entertainment capital and a famous historical and cultural city, the internet-famous Changsha has long been a tourist destination. During this year's National Day holiday, Changsha entered the top 10 in the country, both as a tourist destination and a source of tourists, and ranked first in the top ten popular destinations for red tourism in the country, and for the first time, it was listed in the top 10 popular cities for food consumption during the National Day holiday.

Since everyone says that in this world, only delicious food and beautiful scenery are not to be missed, Changsha has naturally become a place that tourists from home and abroad yearn for.

There are many delicious foods in Changsha. Stinky tofu, crayfish, sugar-coated glutinous rice cakes, big sausages, Cha Yan Yue Se... all of the above will make foodies scream. If you want to go to Changsha to experience the food and taste the culture, you can't avoid "Super Wenheyou".

As a food landmark in Changsha and the "Sima Qian" of the catering industry, Wenheyou is known as the "Dinis" of the Chinese food industry. It not only has the largest lobster restaurant in Asia, but also once created a record of 16,000 tables in line at a single store. Wenheyou, which integrates traditional humanities and arts, trendy culture and catering culture, has long become a super new species in the catering industry.

There are also many beautiful sights on both sides of the Xiangjiang River in Changsha. You can go to Orange Island to see the red mountains, the bright fireworks, and feel the red memories; you can also go to Yuelu Mountain to see the thousand-year-old university and appreciate the Hunan culture; you can also go to Mawangdui to witness the historical legends and go to May Day Square to experience the trendy culture... If you want all of them, then you should go north along the river to Wangcheng.

If "Super Wenheyou" is the best representative of Changsha's "food + culture", then the Wangcheng Tongguan Ancient Town area, which integrates ceramic culture, calligraphy culture, red culture, Hunan folk culture and trendy culture, is the epitome of Changsha's "culture + tourism" and a super new species of cultural and tourism integration.

During this year's National Day, the Xinhualian Tongguan Kiln Ancient Town located in this area ranked first on Douyin's Changsha City Travel Popularity List, first on Meituan's Changsha Self-Driving Travel Attractions List, and first on Ctrip's Popular Attractions of the Week, becoming a "top-tier" attraction in a "top-tier" tourist city, which is the best proof.

Promoting tourism with culture, letting ancient legends communicate with modern civilization

Culture is the soul of tourism, and tourism is the carrier of culture. As the saying goes, "Reading ten thousand books is like traveling ten thousand miles." Culture and tourism have never been separated. Promoting tourism with culture is also a time-honored classic proposition in the tourism industry, and it is also an important reason why countless travelers are on the road.

The fact that the Tongguan Cultural and Tourism Area in Wangcheng can become a "top-tier" tourist attraction is closely related to its accumulation of various "top-tier" cultures.

As one of the three major areas that Wangcheng has focused on building, the Tongguan Cultural and Tourism Area is centered on the two 4A scenic spots of Tongguan Kiln Ruins Park and Xinhualian Tongguan Kiln Ancient Town.

Among them, the Tongguan Kiln Ruins Park currently has 149 ancient dragon kilns from various periods from the Tang Dynasty to the Qing Dynasty, and nearly 30 ancient mines and workshops. It is one of the first national archaeological ruins parks, and the earliest one has a history of more than 1,000 years.

Walking along the site, you will see many attractions such as the gatehouse, Caitang Bridge, porcelain plate cultural corridor, and Tanjiapo dragon kiln ruins museum, and the thousand-year-old ceramic culture will come to you. You seem to have returned to more than a thousand years ago, and see the ancient villages with undulating hills, with dragon-shaped kilns scattered all over the place, and countless villagers using mountain firewood to burn and make pottery, with fire rising to the sky and blue smoke rising into the clouds, outlining the grand scene of "a ten-mile pottery city, hundreds of dragon kilns, and tens of thousands of kiln workers".

In the Tang Dynasty, Changsha Tongguan Kiln was one of the three major export porcelain kilns, along with Zhejiang Yue Kiln and Hebei Xing Kiln. It was said that "the south is blue, the north is white, and Changsha is colorful", and it was also the birthplace of the world's underglaze colorful ceramics. Among the more than 60,000 Chinese export utensils salvaged from the "Black Stone" shipwreck that has been sleeping on the seabed of Indonesia for a thousand years, more than 50,000 pieces of porcelain came from Changsha Tongguan Kiln. Tongguan Kiln is also a witness to the ancient Maritime Silk Road.

A thousand years have passed in the blink of an eye, but the charm of the Pottery Capital remains undiminished, and the ceramic culture continues to be passed on, adding modern vitality.

In the ruins park, you can not only enjoy the unearthed cultural relics and the ancient craft production process at the No. 1 Dragon Kiln Site in Tanjiapo, but also go to the "New Changsha Kiln Ceramic Experience Hall" to experience the Changsha Kiln ceramic craft and culture - mixing clay, throwing embryos, painting, glazing, firing, just like a dream back to the Tang Dynasty.

The Xinhualian Tongguan Kiln Ancient Town is the first cultural tourism project in Hunan Province with an investment of over 10 billion yuan and is listed as a national tourism preferred project. It takes ceramic culture as its root and historical culture as its soul, superimposes the architecture of Tang Dynasty style and ancient charm, integrates Hunan local culture and fashion trends, and makes modern civilization and ancient legends complement each other.

(Photo by Xinhualian Tongguan Kiln丨Long Yu)

In the New Hualian Tongguan Kiln Ancient Town, there are 8 museums, one of which is the Tongguan Kiln Museum, which reproduces the development of Changsha Tongguan Kiln ceramic culture in the Tang Dynasty. There are also 18 cultural attractions, 5 major performance centers, and 4 major parent-child entertainment projects.

Here, in addition to ceramic culture, you can experience the ancient and modern Hunan culture in one stop, including Tang Dynasty music and dance, Hunan Flower Drum Opera, Liuyang Shadow Play, Changsha Tanci... everything is available.

You can also experience the world's top trendy entertainment, 5D cinema, flying cinema, Black Stone stunt show, Tongguan Kiln Legend Show, Tongguan Water Show, Underground River Rafting...it's screaming.

You can also enjoy various trendy cultural activities, such as the National Style Fireworks Festival, Trendy Electronic Music Festival, Midsummer Fantasy Light and Shadow Festival, The Voice of China Hunan Finals, Hip-Hop Music Festival, Thousand Lantern Festival, etc., which are staged in the Tongguan Kiln Ancient Town one after another, allowing it to integrate the essence of modern trendy culture in addition to the traditional cultural cores such as ceramic culture and Hunan culture.

It can be said that the Tongguan Cultural and Tourism Area, which integrates multiple cultures such as ceramic culture, Hunan folk culture, and trendy culture, has opened up a new tourism scene that integrates "travel, study, and research", allowing tourists to learn while traveling and travel while learning.

Promote culture through travel and promote heritage culture through “mountains, rivers, islands and cities”

Traveling not only brings the joy of culture, but also the joy of mountains and rivers. The two complement each other and drive each other.

In addition to its profound cultural heritage, Wangcheng also integrates resources such as "mountains, rivers, islands and cities" - Shili Taocheng stretches for more than ten miles along the Xiangjiang River, and factories producing pottery bricks and tiles can be seen everywhere. Hongjiazhou, Caijiazhou, Fuzhou and other islands are embedded in the Xiangjiang River, and the 18-kilometer Xiangjiang River coastline is picturesque. Matan Mountain and Shutang Mountain stand opposite each other in the territory, which sets off the Shili Taocheng and Xiangjiang River.

Relying on its locational advantages, rich natural resources and profound cultural heritage, Wangcheng has constructed a development layout of one core, one group, one belt and one position, two lakes, three mountains and four districts. Among them, the two lakes include Qianlong Lake Sports Town and Tuantou Lake Wetland Park. The three mountains refer to Gushan Han Changsha State Archaeological Site Park, Heimi Peak China "Fushan" and Shutangshan Art Highland. The four districts are Guangming Grand View Garden District, Dazhongwan Modern Agriculture Exhibition District, Qiaoyi Red Cultural Tourism District and Cha Ting Flower Sea District.

The belt refers to the Xiangjiang ancient town group, including Jinggang, Qiaokou, Xinkang, Tongguan, Shutang and other ancient towns within 10 kilometers. The first position is the main position of Lei Feng spirit. The first core is the cultural and tourism core area of ​​Tongguan Ancient Town, which is also the main engine for Wangcheng to build a demonstration zone for the integration of culture and tourism in the whole region.

The rich landscape resources and the development of leisure rural tourism have attracted more and more people from all over the country to check in at Wangcheng. During the National Day holiday in 2021, Wangcheng District received a total of 1.416 million tourists, a year-on-year increase of 17%, and realized tourism revenue of 1.181 billion yuan, a year-on-year increase of 34%.

The increase in tourists will promote culture through tourism, and the influence of the cultural and tourism core area of ​​Tongguan Ancient Town in promoting and inheriting culture will increase day by day, helping Tongguan Ancient Town become a cultural holy land while becoming a tourist destination.

In fact, in addition to ceramic culture, Hunan folk culture, and trendy culture, as the hometown of revolutionary predecessors such as Tang Dynasty calligrapher Ouyang Xun, workers' movement leader Guo Liang, Wen Shuyi, and Yuan Zhongxian, calligraphy culture and red culture also attract countless tourists.

The Shutang Mountain Ouyang Xun Cultural Park is based on the "one town and one mountain" of Shutang Mountain and Shutang Town. The Ouyang Xun Cultural Park on Shutang Mountain is full of wildness, Tang style and ancient charm. Whether you are going for sightseeing, studying calligraphy, ecological leisure, or watching art trade exhibitions, this is a good place to go.

The Guo Liang Memorial Park has become a provincial-level patriotism education base in Hunan. While learning about the life and deeds of this martyr who "risked his life for the revolution", visitors can also feel the passionate years when Tongguan Ancient Town was the nerve center of the Hunan underground party organization and a holy place of China's red revolution, as well as the patriotic sentiments of the revolutionary predecessors.

Therefore, whether you are a wise man who enjoys mountains, a kind person who enjoys water, or a scholar who enjoys culture, whether you are sightseeing alone, traveling with friends, or traveling with the whole family, you can find elements of surprise here.

Integration of culture and tourism, planning the overall situation and creating a benchmark for "all-region tourism"

The ultimate goal of promoting tourism through culture and promoting culture through tourism is to achieve the integration of culture and tourism, provide tourists with diverse and high-quality experiences, and create a new benchmark for the integration of culture and tourism.

The report of the 12th Party Congress of Hunan Province issued a mobilization order to accelerate the construction of a culturally strong province and a world-renowned tourist destination. This is also a powerful spiritual driving force and important guideline for Wangcheng District to strive to implement the "Three Highs and Four New" strategy and build a whole-region tourism demonstration zone.

Over the past few years, Wangcheng has gained more and more tourists and has also been recognized by the country. In 2020, Wangcheng District was listed as a national comprehensive tourism demonstration area, becoming one of only seven national comprehensive tourism demonstration areas in Hunan Province.

As the core of Wangcheng's development of all-region tourism, the Tongguan Ancient Town Cultural Tourism Area has also taken on a new mission. In the next five years, Wangcheng will support the Tongguan area in creating a 5A-level scenic spot and a national-level tourist resort, carefully build the 2.0 version of the Xiangjiang ancient town group such as Jinggang, Qiaokou, and Xinkang, promote the improvement of the quality and efficiency of cultural tourism, and accelerate the construction of a demonstration area for the integration of all-region culture and tourism.

Behind this, it is also inseparable from the confidence brought by the Tongguan area's vigorous development over the years.

In addition to successively creating the national 4A-level scenic spot Xinhualian Tongguan Kiln Ancient Town, the 3A-level scenic spots Ouyang Xun Cultural Park and Tongguan Kiln Museum, Tongguan Ancient Town has also won many honorary titles such as National Key Town, National Characteristic Scenic Tourism Town, National Rural Tourism Maker Demonstration Base, Provincial Historical and Cultural Town, Hunan's first batch of ten characteristic cultural and tourism towns, and Provincial Tourist Resort, demonstrating its outstanding development strength and potential.

In 2020, the area received 1.5 million tourists, and its comprehensive cultural and tourism income reached 1.5 billion yuan, with an annual increase of more than 10%, which proves tourists' love for it.

In 2021, Wangcheng District launched the "One River, Two Banks" construction, which injected new vitality into the development of the Tongguan Ancient Town area.

As the only urban area in Changsha that spans both sides of the Xiangjiang River, Wangcheng has a 35-kilometer golden coastline of the Xiangjiang River, which is a valuable resource. The construction of "one river and two banks" will bring improvements in transportation convenience, water-land linkage, urban services, and industry-tourism integration, making Wangcheng a waterfront new city integrating creative business, health and leisure, and ecological living, which will provide support for the development of all-region tourism. In the 184.67 square kilometers covered by "one river and two banks", Wangcheng's urban functions and development positioning divide it into 8 major areas, and the Tongguan Cultural Tourism Area is one of them.

Now, among the seven national comprehensive tourism demonstration areas in Hunan, except Fenghuang County and Wangcheng District, the other five have successfully established 5A scenic spots. From this point of view, Tongguan Ancient Town is getting closer and closer to establishing a 5A scenic spot.

In addition, through the three-year plan for the integration of culture and tourism, Wangcheng will continue to polish its golden signs such as the National All-Area Tourism Demonstration Zone, the National Leisure Agriculture and Rural Tourism Demonstration Zone, and the National Advanced County for Mass Sports, and build a cultural and tourism integration development pattern that coordinates urban and rural areas, links water and land, collaborates between government and enterprises, and integrates industry and city.

If the development layout of "one core, one group, one belt, one position, two lakes, three mountains and four areas" has deeply explored the connotation of cultural tourism and expanded the new space of cultural tourism in all directions, then "one river and two banks" and "three-year plan for cultural tourism integration" have greatly accelerated this process and cultivated new cultural tourism formats from more dimensions. Ultimately, it will create a new model for the development of global tourism from the aspects of cultural tourism industry layout and cultural tourism integration acceleration.

At that time, the Tongguan Ancient Town, which integrates ceramic culture, calligraphy culture, Hunan folk culture, red culture and modern trendy culture, is believed to have written a new chapter in the integration of culture and tourism with the help of "ancient and modern culture".

*The pictures in this article are all from the Internet

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