Breaking promises and slapping faces: Luo Yonghao may use production chain to save face in his speech

ExperiencedNovember 18 After the cruel delay, the time for the fourth lecture of Luo Yonghao's "An Idealist's Entrepreneurial Story" series was finally set, this Saturday at 14:00. The venue is still the National Convention Center. Today, Luo Yonghao posted a red promotional poster on his Weibo: "What did we do wrong in the past six months?" This time, Luo Yonghao is determined to reflect on himself.

Reflection after breaking a promise and being slapped in the face

Luo Yonghao's reflection began at the end of October when he announced that all versions of the Hammer phone would be reduced by 1,000 yuan. At that time, the price reduction was announced on the official Weibo of the Hammer phone, and netizens were talking about it. A mobile phone originally priced at 3,000 yuan quickly dropped to around 2,000 yuan in less than a year after it was launched. This is very rare in the mobile phone industry. The most important thing is that in August last year, when Luo Yonghao answered netizens' questions about overpricing, he claimed, "If the Hammer phone is less than 2,500, I am your grandson." This statement was found by netizens on the day the price reduction of the Hammer phone was announced, and it was used as a topic of conversation. Although Luo Yonghao has repeatedly explained the reason for the price reduction through Weibo and other channels since then, the reality is cruel, and Luo Yonghao has become a typical example of breaking his promise and being slapped in the face.

I thought I could passNovember 18 He wanted to clarify the facts in his speech, but the reality turned out to be the opposite of what he expected. The National Convention Center had other arrangements on the 18th, and this delay made things worse for Luo Yonghao.

Focus on products and not personal reflection

From the poster released this time, we can see that Luo Yonghao will explain the mistakes of the past six months. The specific reasons may be explained from many aspects such as product capacity and production cycle. However, he will not delve into the individual and team decision-making mistakes, but will only touch upon them. Since this Uncle Luo can use his eloquence to describe a 3,000 yuan domestic mobile phone vividly, and many people can't wait to buy it after watching it, he will definitely be able to make a comeback for Hammer in this speech.

The fact that the price of the smartphone dropped by 1,000 yuan less than a year after its launch is not mainly due to the mistakes of the smartphone itself, but the failure of decision makers to make good estimates of production capacity, technology, etc. in advance. Luo's speech this time will focus on the production chain of the product itself, and try to avoid mentioning the team's decision-making mistakes. This is because analyzing the product itself can not only divert people's attention, but also increase their attention to the product, so that people will accept a Hammer smartphone with good cost performance. The product decision-making team will escape from being the object of consumers' ridicule.

Although the official explanation of Hammer has been made, that it missed the golden period of sales due to insufficient production capacity. But there are still many consumers who think that Hammer phone is only worth 2,000 yuan, and the price reduction of 1,020 yuan is the price that people pay attention to the product. In fact, Hammer is not worth 3,000 yuan. When Luo released Hammer T1, his purpose was to push a mobile phone with a configuration of 4,000 yuan to users at a price of 3,000 yuan. This time, it is to restore the reputation of Hammer phone and let more people believe that Hammer has solved a series of problems such as production capacity and technology. At the same time, it also makes users believe that this is the best product among the 2,000 yuan mobile phones. Of course, it can also make people overcome the psychological barrier of 1,020 yuan. The decision-making team of Hammer phone is correct, but there are mistakes in some aspects of the specific product.

Luo Yonghao was able to quickly lower prices after the product production and supply chain recovered. This shows his profit-seeking nature as a businessman. Compared with face and profit, the latter is more important. The most important thing is that the product can make a profit in the shortest time. In fact, Hammer did achieve good sales results after the price reduction. In the mobile phone sales ranking on Double Eleven Day, Hammer mobile phones squeezed into the top five. Although this speech will give users a more reasonable explanation, Luo Yonghao is still a businessman after all. Merchants must pay attention to both sales and face. Product sales are more important than decision makers, and the production chain of products has the least effect. If you want to continue to mix in the mobile phone industry, you still have to keep your face. Breaking a promise and being slapped in the face is nothing, as long as the fault is attributed to the production chain of the product, everything will be fine.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.