Top 10 keywords for website navigation in 2015

1.     Polarization

Comprehensive website navigation clings to the old ways, while “new school” segmented website navigation emerges one after another. The two major factions began to be differentiated in 2013 , and they were clearly separated in 2015. The slow changes in comprehensive website navigation have led to the birth of new forces, and once new things appear, the “old” comprehensive website navigation is restricted to its fixed scope and cannot move.

2.     Traditional Tremor

If the traditional comprehensive website navigation was a palace in the website navigation market in the past, then the day has come when this palace is shaken and trembled. The market share, which has not changed much, is shrinking step by step. Few people can retreat bravely in the current situation, and they can only choose to bite the bullet and fight hard. Compared with the shaking market, the real fear is still the shaking of people's hearts. The loss of people's hearts in the traditional website navigation industry is the root cause of the shaking of the industry's foundation.

3.     Copy M&A

Copying itself has a long history, and people are accustomed to copying in the Internet industry. In 2015 , peer "borrowing" will increase instead of decrease. As long as it is a good project, everyone wants to get a piece of the pie, not to mention the website navigation that has always had a low threshold. Whether it is a comprehensive website navigation or a segmented website navigation, if the scale is small but innovative, the best chance is to be swallowed up by the "big fish", or the worst chance is to put the name of another company on your own content.

4.     Vertical positioning

The highly targeted nature of segmented website navigation has given it a fixed user base, and this advantage is something that comprehensive website navigation inevitably sees and hates. Therefore, many comprehensive website navigations have also created a "vertical" approach, telling users in a friendly way: "I am also vertical here." They are just copying others, but the result is still a crooked one. Little do they know that users are just looking for a convenient experience, and the most greedy are always themselves who cannot make changes.

5.     Segment trends

After the initial development in recent years, segmented website navigation has become a trend. Related website navigation has appeared in various industries, and it is more convenient for people to search for information online. It can be said that the refinement of subjects and precise positioning are the strongest weapons of segmented website navigation. The convenient user experience generated by it makes comprehensive website navigation far behind. It will take some time for the trend to become the mainstream, and segmented website navigation has a long way to go.

6.     Personalization

Which user doesn't want a special experience? Which user doesn't want to be treated like an emperor? Personalized customization can satisfy the needs of users to a great extent. If you capture the hearts of users, the winner will be decided. Website navigation has always been regarded as a technology-free Internet product. The work of collecting and listing websites should be integrated with characteristics, so that the entire navigation is unique and distinctive on the basis of simplicity and convenience.

7.     User stickiness

Any industry should put users first, and satisfying user needs is the iron rule for the survival of the Internet industry. All website navigations want to maintain a high degree of stickiness with users, but the defect of comprehensive website navigation, which is "all-inclusive, none-inclusive", makes users browse and hardly stay. The user stickiness of segmented website navigation is proportional to the degree of its website information specialization. Vertical projects and segmented subjects greatly simplify search and search. Only 3-4 mouse clicks are needed each time to achieve the search purpose. Such an experience has already created strong stickiness.

8.     Cluster survival

The law of the jungle is being played out every day. Whether it is segmented website navigation or comprehensive website navigation, the weak may become prey. Scattered distribution is useless and dangerous. Only clustered survival can avoid risks. Alibaba, which serves small and medium-sized enterprises, is a huge platform. There is also such a platform in the website navigation industry - Phuket 114 website navigation platform. Segmented website navigation relies on the platform. This survival model will give many navigation site owners hope and prospects in 2015 .

9.     Platform promotion

It is difficult for a single navigation site to break through the limitation of the number of users except for using traditional promotion methods. Even if great efforts are made, the results are still unsatisfactory. If a website navigation relies on a platform, the idea that the whole is greater than the part will make the platform promotion more powerful. The popularity of the platform will definitely bring user traffic to each segmented website navigation as a part, and the promotion circle will naturally expand and extend.

10. Breakthrough Innovation

The seemingly clichéd "innovation" is exactly the soul element that all website navigations need in 2015. In 2015 , it is a new journey and a new starting point. Whoever can break through themselves and make positive changes first will be able to seize the opportunity and win more attention. Whether it is the comprehensive website navigation that reduces the layout and renovates the style or the segmented website navigation that returns to the platform and personalizes it, the website navigation in 2015 is bound to be full of ups and downs. We are all looking forward to who will win in the end.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.