Technology and market play a significant role in Chuangwei's leading position in the industry. Thoughts after 2014

January 5 (Reporter Zhang Xiaodong) The end of 2014 heralds a new beginning in 2015, and it also means that it is time to look back and summarize the achievements of the year.

The color TV industry was not peaceful in 2014. The 4K wave and the storm of new and old iterations swept in, along with the overall market trend of declining volume and price, which made many brands feel the pressure.

But among them, Skyworth showed a different attitude.

As early as November 2014, Skyworth Digital announced its interim results for the period ending September 30, 2014. Data showed that the group's total profit was HK$908 million, an increase of 12.7% over the same period last year. The simultaneous advancement of product technology and market layout was undoubtedly an important reason why Skyworth once again became the industry leader in 2014.

New technologies seize new market opportunities

In the competition of the color TV industry in 2014, the advent of the 4K era has brought the quality of display images to a new level, while the intelligent upgrade and the gradual advancement of the Internet and the Internet of Things have continuously expanded the scope of the traditional TV manufacturing industry.

Picture quality is always the first criterion for determining the quality of a TV product. In this regard, Skyworth has independently developed a new generation of GLED technology. Following the related products of 3D display, it has insisted on independent research and development in the field of third-generation display technology OLED, and launched a new generation of Geek Internet GLED series 4K ultra-high-definition TVs, and later released GLED Air products. The outstanding display effect combined with excellent product design achieves a win-win situation from the inside out in terms of visual perception.

In addition, Skyworth has always attached great importance to technological innovation in the user experience of TV products, and has taken the lead in adopting the industry-leading 64-bit architecture in software and hardware design to achieve better operating efficiency and speed on smart TVs.

At the same time, TV games, which emerged in 2014, have also become an area that Skyworth attaches great importance to development. The unique 4K resolution interactive games designed specifically for TV screens have allowed Skyworth to take the lead again. All these technological accumulations have enabled Skyworth's products to have more differentiated advantages and better seize new market opportunities.

Brand steps look to the global market

Skyworth is a well-known home appliance brand in China, and on this basis, Skyworth has never slowed down its pace of entering overseas international markets.

In terms of regional selection, Skyworth pays special attention to South Africa and Europe. The sales revenue of Skyworth's color TV products in overseas markets was HK$2.04 billion, accounting for 56.3% of the total overseas market sales, an increase of 23.1% over the same period last year.

In terms of product sales, Skyworth's total overseas sales in 2014 reached 1.61 million units, up 16.8% from the same period last year, of which LED LCD TVs increased by 47.3%.

At the same time, Skyworth also actively participates in various international consumer electronics exhibitions including the CES International Consumer Electronics Show to enhance the brand's international visibility. It also adjusts its product structure based on the consumption habits of different countries and regions and accelerates the penetration rate of mid-to-high-end products according to the needs of different markets.

In the future, Skyworth has also proposed goals and plans to increase market share in Europe, the Middle East and Russia in addition to ensuring growth in the Asian and American markets, and continue to move towards becoming an international brand with a wider audience.

In 2014, we saw the home appliance industry, especially the TV manufacturing industry, come up with new ideas in product thinking and concepts, as well as the emergence of more new products of different types and forms. The fact that Skyworth once again leads the industry also proves that the future market will still be determined by technological strength, and going abroad will be the only way for traditional brands to enter a broader stage.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.