Bilibili’s 2020 marketing plan!

Bilibili (English name: bilibili, referred to as B Station ) is a cultural community and video platform with a high concentration of China's young generation. Since its establishment in 2009, the website has been enthusiastically loved by young groups, especially the new generation of post-00s, and is also affectionately called "B Station" by fans.

In its early days, Bilibili was a video website for creating and sharing ACG (animation, comics, and games) content. After more than a decade of development, it has built an ecosystem that continuously produces high-quality content centered around users, creators, and content. Bilibili has now covered a multicultural community with more than 7,000 interest groups.

This year marks the 11th anniversary of the establishment of Bilibili. As a gathering place for Generation Z, Bilibili is expected to become the next traffic highland for brands to seize young people after Weibo, WeChat and Douyin. Some time ago, Bilibili officially released a "Bilibili 2020 Marketing Plan", which provided strong guidance and reference for the brand layout of Bilibili from three aspects: Z generation behavior analysis, platform advantages, and commercial resources.

Author: Station B

Source: Station B