How should bidding promotion be optimized to be effective?

How to optimize Baidu SEM company's bidding promotion to be effective. With the continuous advancement of the Internet, many companies have taken root in the Internet, and many businesses have shifted from offline to co-existing on the Internet. However, not all entries to the Internet are effective. Here comes a very critical issue. For the most commonly used online promotion method now - bidding promotion, I will give you a detailed analysis and tell you what operations are needed to be effective. How should bidding promotion be optimized to be effective? Let’s learn more about it with Feng Chao from Dongguan Network Promotion !

How should bidding promotion be optimized to be effective?

1. Matching mode. Try to match the keywords that need to be optimized in the account as widely as possible. This can increase the account's display and click volume, and help optimize quality.
2. Learn from the creativity of your peers on the left. You can look at the creativity of some first-tier cities, as well as the creativity of peers displayed on the left, and learn from them. You must have your own method of writing creativity, but you must not plagiarize them completely. Baidu is not a fool. Such creativity will only make your quality worse and worse.
3. Transfer keywords with poor quality that need to be optimized to another plan with higher overall quality, but the premise is not to move them blindly.
4. Create new plans and units, rewrite the ideas, and grasp the factors of relevance and fluency. This is the method I personally use more often. Regroup the words that need to be optimized, and then create new planning units. It is best to subdivide the key keywords, divide each keyword into a unit, and use 2-3 creative ideas to match this keyword. Make sure the creative title is novel and attractive, and the creative description is fluent and closely connected with the keywords.
5. Landing page analysis. The bidding account landing page is what we usually call the access URL. When setting up the landing page, you must keep in mind several key points. First, it must be relevant to the keywords. Second, it must open smoothly without affecting the user experience. Third, the content of the landing page must be attractive enough to retain customers.

6. Pause, delete, and create a new one. You can pause some keywords that are difficult to optimize and match them with other high-quality keywords. There are also some keywords that are more important and must be used but cannot be optimized. You can consider deleting them and then use the fourth method mentioned above.
7. Increase the amount of impressions and clicks. This is the first method mentioned above, which is to change the matching mode of the keywords to be optimized to broad, so as to increase the display volume and click volume.