Five strategic keywords outline the 2015 blueprint of Youpengpule

If 2014 was a dormant year for the Internet TV industry, then after the industry reshuffle and reorganization, China's Internet TV industry will usher in a historic turning point in 2015. The initial construction of a benign business model for value realization will become an important milestone in the development of the industry this year. Nowadays, all parties in the industry chain have joined forces to move forward, which has become the most effective way to advance current business. In 2015, this industry is full of opportunities and challenges. So, what strategies will the companies in the game use to deal with this ever-changing industry landscape? The reporter interviewed Shao Yiding, chairman and CEO of Youpengpule, and listened to him outline the strategic development blueprint of Youpengpule in 2015.

For Youpengpule, 2014 was a year of continuous running. After analyzing and digesting all factors such as national policies, industry trends, user needs, and technological trends, Youpengpule is brewing a series of strategic upgrades in 2015, including both optimization adjustments to the company's internal operating structure and in-depth strategic layout based on capital. This year, Youpengpule will make every effort to expand its Internet TV market and complete the role transformation from a pioneer to a leader in the Internet TV industry. Youpengpule's chairman Shao Yiding summarized Youpengpule's strategic development layout in 2015 with five keywords. He described them as Youpengpule's five "sharp knives" in 2015, which must be "stable and accurate". He said that this year, Youpengpule will practice its understanding and breakthroughs in the Internet TV industry from five dimensions: "user insight, talent development, brand explosion, value realization, and capital construction."

User insights: Make massive data precise and standardize user statistics

The first keyword mentioned by Shao Yiding is: user insight. The reporter noticed that this is also the core word that Youpengpule has been emphasizing on various occasions for many years - "starting from insight and moving towards users". In 2014, Youpengpule and Nielsen Netcom jointly released the "White Paper on the Development of Internet TV in China", which conducted a comprehensive and objective analysis of the audience of Internet TV. Family elements and family culture have become a core value of Internet TV.

Shao Yiding pointed out that Youpengpule had done enough work in understanding family users in 2014. Currently, Youpeng has taken the lead in the industry to carry out "person-based" data research. Through detailed analysis of the growing family user data, it has portraited and personalized the individual data under family attributes, thereby providing accurate data support for content push, advertising, TV e-commerce, etc. At the same time, the data also provides strong objective support for product upgrades, technological innovations, and application upgrades.

Regarding the user quantity issue that the Internet TV industry is generally concerned about, Shao Yiding told reporters that the industry currently lacks authoritative and standardized statistical standards. Youpeng believes that simply talking about coverage or even activation volume is not very meaningful. The truly valuable user volume must be focused on "monthly active users", "daily active users" and "user usage time" to reflect the real commercial value. The rules of the industry competition must be set first, and don't make it "watery" at the beginning. Youpeng will disclose its own user quantity information in 2015 with the most stringent user definition standards through the most authoritative international third-party evaluation agency. By then, Youpeng Pule's user development performance will surely reflect the impressive results achieved by always being based on "user insights".

Talent development: UP College strives to cultivate industry elites

With the rapid development of the Internet TV industry, high-quality talent reserves are a crucial factor in determining the success or failure of a company.

Shao Yiding introduced that Youpengpule has fully launched the talent introduction and training mechanism for Youpengpule in 2015. In addition to introducing professionals in various fields with high salaries, we will also strengthen the improvement of the team's professional skills. He said that in 2015, Youpengpule will establish the "UP Academy" named after Youpeng, and invite government industry decision makers, partner executives, and industry leaders to communicate with the team regularly in the form of open classes and salons to improve the quality of all employees, upgrade the team's business capabilities, and strive to create the "Huangpu Military Academy" of the Internet TV industry. In addition, Shao Yiding also revealed that after the successful operation of the "UP Academy", the resources will also be open to the entire industry. Relevant training courses will be regularly broadcast in the form of self-made video programs on the new Internet TV service platform jointly created by Guangdong Radio and Television Station and Youpengpule, and shared with the entire industry.

Brand explosion: a new brand strategy presents a new Youpengpule

Shao Yiding particularly emphasized that as the Internet TV industry continues to mature, the focus of competition in the industry chain will inevitably shift from products and prices to brand influence competition including services, culture, and integrity. In the past few years of rapid development, Youpengpule still has certain deficiencies in brand building. This year, the company's brand promotion department will hire various senior experts in the field of brand communication to help Youpengpule develop and expand the company's brand. At present, the brand awareness of all Youpengpule employees has gradually become clear, and each internal business line has a dedicated person in charge to assist the brand department in improving the company's cultural construction, business brand promotion and other aspects. In 2015, Youpengpule will usher in a year of brand explosion.

It is reported that this year Youpengpule will complete the expansion of the company's brand from the industry field to the consumer field, and strive to create a gold medal image of Youpengpule's Internet TV service in the minds of ordinary users.

Value realization: 2015, the first year for the value realization of the Internet TV industry

As we all know, in China's online video industry, the PC and mobile video fields are still burning money, and the industry has been in a serious imbalance between revenue and expenditure. However, with the rise of Internet TV, people have found that the commercial monetization value of users on this TV screen is very high, which is also an important reason why many Internet companies have entered the Internet TV industry.

Shao Yiding believes that the current business model of the Internet TV industry has gradually matured and has a complete foundation for starting to realize commercial value. In addition to providing good services, we must also learn to think from the perspective of others, balance the interests of all partners in the industry chain, and fully mobilize the development momentum of each node. Therefore, this year we will work with our partners to launch a practical win-win mechanism to cultivate the entire Internet TV market and ultimately achieve a win-win situation for everyone.

Looking at the entire industry, the value realization of the Internet TV industry includes precise and interactive advertising, user payment for content, TV e-commerce, and distribution of value-added applications such as games and education. In 2015, Youpengpule will vigorously promote the realization of commercial value from all the above angles. The time to tap the gold mine of Internet TV has come and there is no time to waste.

Capital construction: not just adding a barrel of oil, but connecting an oil pipeline

Capital is the driving force for the company's development, Shao Yiding said, based on the overall consideration of the company's overall business development. The company has launched a large capital strategy to promote Youpengpule to continue to maintain rapid development by introducing external capital and integrating corresponding resources.

Through the introduction of capital, U-Pop will optimize and integrate its own resources. On the one hand, it will further improve the solutions for OTT, DVB+OTT, IPTV+OTT and other businesses and enhance service quality; at the same time, it will vigorously introduce more high-quality content, enrich the platform content strength, and provide users with a better audio-visual experience. Shao Yiding said that through the construction of capital strategy, the company's products, terminals, channels, technology, advertising, brands and other business lines will be fully connected, making U-Pop more well-known to user families and becoming their first choice for using Internet TV services.

According to the reporter, Youpengpule's capital strategy was actually officially launched at the end of 2014. The capital introduced will be in place soon. In the near future, the company will disclose important news about capital. "We are not just starting to drive and filling up a barrel of oil right away, but we need to build an oil pipeline to support the company's rapid development," said Shao Yiding.

According to reports, Youpengpule is one of the earliest companies in China to enter the field of Internet TV operation services. It is a domestic Internet TV cloud platform operation service provider with large scale and influence. Youpengpule is the exclusive strategic partner of Guangdong Radio and Television Station's Internet TV business operations, and is committed to creating the world's most advanced and highest-quality Internet TV cloud platform operation services.

In 2015, we should be full of expectations for the development of Youpengpule!

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.