Heshan SEO training: steps and methods for website optimization ranking

We need to have a clear understanding of the steps and methods of website optimization ranking, and what impact the search engine optimization work done on the website will have on the website. Chengdu website optimization is not to update articles for the sake of updating articles, nor is it to update external links for the sake of external links. If an optimization specialist optimizes a website aimlessly just for the sake of optimization, it will be counterproductive.

Methods for optimizing website ranking!

1. Website external links

How to increase the external links of the website. The external links of the website are helpful for the website ranking optimization. In the early stage of a new site, spiders crawl the site very rarely. You can increase friendly links from the same industry to improve the weight of the site, attract spiders to your site, and directly promote the ranking of the site's long-tail keywords by increasing the inclusion of the site. Then get the traffic of long-tail keywords.

2. Internal links of the website

How to build a good internal link for a website and what kind of help can a good internal link bring to the website? Before optimizing a website, a search engine optimization specialist should understand the reasons behind it and not just blindly optimize it.

When the bounce rate of a website's content page is very high, we can add relevant recommendations that users are interested in and guide users to click on the website a second time. Then reduce the bounce rate of the website and increase user stickiness.

3. Website basic optimization work

Is basic optimization important for website optimization and ranking? Many optimization specialists do not know how to do basic optimization of the website, when is the best time to add a site map to the website, how to enter rules in the website robots file to facilitate the natural ranking of search engines, how to solve the problem of a large number of 404 pages appearing on the website, and how to solve the situation where the website snapshot is not well included. The anatomy of a website log file.

Although these are website optimization rankings, it is not an easy task to do a good job of basic website optimization through big data analysis. If you do a good job of basic optimization of the website, it is just around the corner to enter the natural ranking of 20 to 100.