In the Red Sea of ​​Homogeneity: Who Will Innovate Internet TV?

The era of TVs selling for money solely through hardware is gradually fading away, and with it come new ways of playing for Internet companies. Xiaomi, LeTV, and Damai each have their own ways of playing. From LeTV's subversion, Xiaomi's popularity, to Damai's split, Internet companies continue to add fresh elements to TVs. These subversive practices really make traditional TV manufacturers uneasy and accelerate their innovation.

High-end TVs sold at low prices

If traditional TV manufacturers follow their pace, it will be difficult for ordinary families to buy high-performance smart TVs at low prices, because traditional TV manufacturers will only carry out differentiated production based on their existing production lines to maximize their own interests, thus slowing down the progress of smart TV innovation.

Internet TV manufacturers are different. They are not bound by tradition. Moreover, they value the huge industry on the smart TV platform. Therefore, Internet TV manufacturers launched various "high-configuration, low-priced" super TVs as soon as they entered the market, accelerating the popularization of high-performance TVs and providing sufficient room for subsequent content expansion.

Seeing this, traditional TV manufacturers also began to follow the footsteps of Internet TV manufacturers and improved the performance of their own TVs. Following LeTV, TCL, Skyworth, Konka, Changhong, Hisense and others launched quad-core TVs. On this basis, Internet manufacturers also provide "cheap" TVs. As long as "install Dr. Peng's gigabit broadband, you only need to spend 9 yuan to buy a 55-inch super TV!" Dr. Peng's approach undoubtedly subverted the practices of all manufacturers in terms of price, and also taught traditional TV manufacturers a vivid lesson.

  Uncover the "hard" box to highlight value-added services

“Hardware first” is gone forever, and value-added services based on user needs are the king in the smart TV industry.

According to a research report released by CITIC Securities, by the end of 2014, domestic traditional TV manufacturers had an advantage in the cumulative number of smart TV activations due to their channel advantages. However, Internet TV manufacturers were not to be outdone and achieved impressive results as soon as they entered the market. LeTV adopted the "hardware + content" strategy and sold 1.5 million smart TVs in just half a year.

It can be seen that rich and high-quality content can not only drive the sales of smart TVs, but also be expected to make money in the smart TV industry. Dr. Peng has taken service to the extreme. As the first telecom operator TV, Damai TV not only provides more than 140,000 hours of free high-definition genuine content, but also solves the worries of users about network speed, allowing users to watch movies and entertainment in an extremely fast network environment.

Traditional TV manufacturers that have lost the advantages of policy subsidies and demographic dividends have begun to transform. Skyworth and TCL have entered the TV game field early, hoping to profit from the TV entertainment field. Even the old manufacturer Changhong has joined the service ranks, and has launched in-depth cooperation with Guangdong Radio and Television and Youpengpule to improve its own competitiveness.

  More innovative appearance design

The imagination of Internet TV manufacturers is unmatched by traditional TV manufacturers. While all TV manufacturers are thinking about how to make TVs thinner and lighter, Internet TV manufacturers have already pointed directly to the core of TVs.

The completely split design of Damai TV is undoubtedly a disruptive innovation in the TV industry. Damai TV's split design separates the LCD screen and the operating host into two independent parts. This brings a new idea to the color TV industry. As we all know, the life of a TV screen is about 8 years, and the smart accessories inside the TV need a new round of upgrades every 18 months. The split design allows users to always enjoy the highest configuration smart TV by replacing the host.

We know that smartphones are updated very quickly, and some new brands like "Da Ke Le" have already offered free replacements for smartphones. It is hard to guarantee that smart TVs will not have such examples, and the split design of Damai TV has made sufficient preparations for such updates in advance. With the advancement of technology, Damai TV users can replace the operating host at any time according to their needs.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.