Why OLED technology is suitable for flat-panel TVs
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Since LCD technology replaced the traditional CRT tube, LCD TV has occupied the entire market. Despite this, there is still a lot of controversy about LCD TV itself. Although compared with CRT TV, LCD TV has obvious advantages in terms of body volume, actual power consumption, screen size and environmental protection and energy saving, its color performance, response time, viewing angle and black purity have not been ideal. Therefore, in so many years, LCD TV has been surviving in the praise and doubt of consumers. LCD TV is not the most perfect solution in the eyes of consumers. At the same time, it is now facing a strong competitor-OLED display technology. The reason why OLED is widely favored by industry insiders and the industry believes that it is the successor of LCD technology is mainly because it completely solves some "historical problems" of LCD display technology in many aspects: OLED display technology does not require a separate backlight source, it can emit light by itself, so its body thickness can be further reduced, and the color saturation and overall performance are better than LCD technology, and there is no problem of slow response speed. In addition, because the purity of black is not good when LCD TVs display all-black pictures, there is light leakage, the native contrast is usually only around 1000:1, and the layering of the picture is not good. OLED display technology can show better black picture purity, that is, the brightness of the black picture is lower, so it can have a higher native contrast, and its value can easily exceed 1 million:1. Compared with traditional LCD TVs, it can show a purer black effect and a better layering. For the majority of consumers, their ideal TV is to have a slim design, excellent display effect and ultra-low power consumption, and OLED display technology has comprehensive improvements in these three aspects compared to LCD technology. Therefore, OLED is more suitable for use in flat-panel TVs than LCD technology. From the above, we can see that OLED technology has made comprehensive improvements on the shortcomings and defects of LCD display technology in terms of display effect. While ensuring ultra-thinness and low power consumption, it can also ensure excellent display effects, which is more suitable for use in flat-panel TVs. Of course, the advantages of OLED technology are not only reflected in picture quality, but also can provide favorable conditions for the innovation of flat-panel TV appearance design. Since there is no need for a backlight source, the thickness of the OLED panel is lower than that of the LCD panel, so the thickness of the OLED TV can be further reduced. In addition, the thinner panel also gives TV manufacturers more room for innovation. They can design a more fashionable, personalized and artistic appearance for the OLED TV. For example, the "Gallery" TV launched by LG is a good example. It is precisely because of the ultra-thin characteristics of the OLED panel that it can be embedded in a picture frame, while it is much more difficult to achieve this design if an LCD panel is used. I believe that in the future, TV manufacturers will further explore this advantage of OLED and make the TV more artistic. In addition, the OLED panel also has excellent flexibility and can work normally even if it is bent. Now curved TVs are beginning to emerge in the market. They can provide better visual wrapping than flat-screen TVs and improve the picture quality experience at the edge of the screen. If traditional LCD technology is used, it is very difficult to achieve a curved surface, but if OLED technology is used, it is easier to achieve a curved surface and the actual effect will be better. To sum up, consumers' ideal flat-screen TVs should have better color performance, no tailing, a wider viewing angle, and a lighter and more stylish appearance. These OLED display technologies can meet these needs very well. Therefore, OLED represents the future development trend of the display industry and is more suitable for application in flat-screen TV products. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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