It's time to make some changes. Three questions on the smart superbike

The fire of smart hardware has finally spread to bicycles.

From Dubike released by Baidu last year, to 700Bike founded by Zhang Xiangdong, to the rumors about Xiaomi bicycles, now another smart bicycle is heading towards the smart craze, and that is the super bicycle released by LeTV.

So can smart bicycles be accepted by the market like Tesla was in the past?

What does a smart bike look like?

As a consumer, the first reaction to the concept of a smart bicycle is usually "What does this bike look like? How is it different from an ordinary bicycle?" So can functions such as GPS positioning, navigation, security systems, energy recovery, and health monitoring really represent a smart bicycle?

In terms of appearance, in addition to the original mechanical beauty, smart bicycles must also have certain technological elements to distinguish them from ordinary bicycles. Judging from the actual products that have been produced so far, smart bicycles are cooler in appearance than ordinary bicycles, with more exquisite materials, and some external technological instruments, which greatly increase their recognition.

Performance is the soul of smart bicycles. Take the LeTV bicycle that has just been released as an example. In addition to basic functions such as music, first aid, and timing, it also has IoT social networking, riding data, smart control, and smart anti-theft functions.

In terms of health monitoring, which is what consumers are most concerned about at present, the "Super Bike" can push human health data in real time during riding, and display data such as heart rate, blood pressure, pulse, speed, and riding distance on the control screen and the associated mobile phone. Through the scientific arrangement of these data, it provides the best riding routes and effective suggestions.

Who should make smart bicycles?

Judging from the current production situation of smart bicycles, most of them are Internet companies, such as Baidu, Horseshoe, 700Bike, LeTV, etc., and there are very few professional bicycle companies with industry experience to take the lead in creation.

Like cars, users are very loyal to bicycle brands, and prefer products produced by professional manufacturers for safety and hardware quality considerations. However, Internet manufacturers often understand the research and development direction of smart hardware better, and also understand users' demands for smart products better.

Lei Zhenjian, CEO of LeTV Sports, believes that "the cooperation with Fei Ge is the best embodiment of 'Internet + traditional enterprises'." On the other hand, Zhang Jinying, general manager of Tianjin Fei Ge Vehicle Development Co., Ltd., said, "Fei Ge is a state-owned enterprise with 79 years of brand accumulation and precipitation. In the Internet era, we are facing transformation, and LeTV Sports is the Internet sports company that understands technology best. I believe that both parties will perfectly combine the advantages of their respective fields and open up a brand new era."

So at present, the cooperation between the two parties, with Internet manufacturers providing software development and traditional bicycle brands providing hardware support solutions, is more likely to gain the trust of consumers.

What is the smart hardware ecosystem like?

Some people may ask, judging from the current form of smart bicycles, isn’t it just putting a set of “wearable devices” on the bicycle?

Through observation, we can find that the concepts of smart bicycles on the market are exactly the same: built-in smart chips and sensors are installed in the bicycles, integrating data statistics, map navigation, route sharing, security and anti-theft, device binding, mobile social networking and other functions, and combined with corresponding mobile phone applications to manage and analyze data.

Li Dalong, vice president of LeTV Sports, believes that if smart bicycles want to be truly unique and meet user needs, they must rely on a complete ecosystem. "Super bicycles must be the smart bicycles that understand you best. If LeTV's super car is to create a complete automotive Internet ecosystem, then LeTV Sports' super bicycle is also an ecosystem based on cycling technology." Li Dalong emphasized that the super bicycle has carried LeTV's ecological genes since its birth.

It is understood that in the future, under the sports ecological business map of LeTV Sports "content + events + smart hardware + value-added services", super bicycles will have a larger platform. LeTV Sports copyright events, sports self-made programs, LeTV music, dramas, movies and other content information can be pushed in real time, and all the content under the entire LeTV ecosystem can be presented on LeTV Sports' smart terminal products.

China is a major bicycle country in the world, with per capita bicycle ownership reaching 370 million by 2013. However, it has remained in its most primitive form for decades. In the tide of the Internet, it is time to make some changes to it.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.