Can product managers help traditional TV terminals trigger a wave of home entertainment?

On the road of Internet development, product managers often play an important role in creating myths. From the initial PC end to the mobile end, and then to the current TV end, it is certain that the historical development of the Internet field is inseparable from such a decisive figure as product managers. It is they who have promoted the rapid progress of their industries.

The rapid development of the Internet and IT, the gradual popularization of big data and cloud computing applications, and the widespread demand of the general public have provided a good time and place for home entertainment. The trend of application services moving to the TV side can be said to be an inevitable trend. It can be said that everything is ready, and only the right people are missing. Excellent product managers are the Midas touch who create the era of TV applications, and the next Internet wave will inevitably be led by them.

With the all-round transformation of traditional industries to Internet industries, companies are paying more and more attention to product managers. From product demand research, market planning, competitive product analysis, product definition, to organizing R&D, coordinating production, sales and after-sales, all product life cycle operations are under the charge of product managers. It can be seen that the lifeblood of a company's development is in the hands of product managers, who are fully responsible for the role of the company's future CEO.

It is reported that the first generation of Changhong CHiQ products were designed and led by Changhong Chairman Zhao Yong himself, while the development team of the second generation of CHiQ TV was led by Chen Keyu, who was born in 1985 and is known as "the youngest product manager in Changhong's history". Starting from the CHiQ product, the product manager responsibility system was fully promoted, and it runs through the R&D, manufacturing, and marketing business processes. In Changhong, product managers can integrate human resources, R&D, market and other resources vertically and horizontally, and have supreme dominance over product development. Compared with other industry companies, Changhong can be said to be a real "super product manager". According to this "youngest product manager in history", Changhong currently has more than 90,000 employees with an average age of 29. In recent years, the company has been encouraging young people to start their own businesses through various forms and channels, serve as product managers themselves, and make products that their groups like. The product manager responsibility system undoubtedly provides more capable, thoughtful and enterprising young people with a channel for rapid growth and development.

  For new demands brought by the new environment, positioning is often the most important decision made by product managers, and market demand is the vane guiding positioning. Any product is people-centered. How to meet people's needs and find pain points is the key to successfully creating a product. If the product is not attractive to users, then even if the product's technical content is high-end and its functions are rich and colorful, users will not pay attention to it. Therefore, it is sometimes faster to ignite a wave of industry development and focus on breakthroughs than to launch a full-scale attack.

  Moreover, in the future, there will definitely be top application products like WeChat on the TV side, but copying mobile products to TV is not the best innovation choice. Reasonable innovation is the kingly way. By comparing with the PC side, we can know that excellent and representative products on the mobile side are often not copied from the PC side. Therefore, in such a special usage scenario as the TV side, it is necessary to create new concepts and ideas, reasonably match the usage environment, and find the necessary needs of users, so as to create a breakthrough for creating an excellent application product.

  In the future home entertainment cloud network environment, multi-person experience and interconnected interactive scenarios will greatly increase. From the overall environment of smart TVs, it will become an inevitable trend to closely integrate offline and online social interactive behaviors, and transfer more offline behaviors online and share them with more people, thereby achieving a better social experience and entertainment effect.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.