Why is the market still flocking to Apple Watch despite its sky-high pre-sale prices?
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Apple Watch officially started accepting pre-orders yesterday in the United States, the United Kingdom, Australia, Canada, France, Germany, mainland China, Hong Kong, China, and Japan. In China, the 18K gold Edition, priced at RMB 120,000, was sold out in less than an hour. For an emerging product field that is still in its infancy, what is Apple's winning formula that has attracted such a hot demand? From the Apple Watch launch to yesterday's official pre-sale, people have been very concerned about the prospects of the Apple Watch. The future market conditions of the Apple Watch have also been hotly debated by the outside world, and the predictions for it can be said to be mixed. The product itself has been both praised and criticized. This unprecedented hot pre-sale has indeed given a shot in the arm to the development of the industry.The sky-high-priced watch launched by Apple this time has become the new favorite of this pre-sale. In the past, the prices of Apple products were mostly twice as high as the average price of products in the industry. It can be said that Apple products are not only the pinnacle of quality, but also the pinnacle of price. This time, for new products such as smart watches, Apple has set the price between 2,000 and 120,000 yuan. Such a large price range can be said to be Apple’s new attempt in the future market and an important test for Apple’s future development. Product quality guarantees strong fan effect First of all, let’s talk about the large number of Apple fans that Apple has accumulated over the past few years. Their enthusiasm for Apple products is self-evident. Once they use an Apple product, they can’t stop using it. Their love for it is as fanatical as treating a luxury item. The Apple Watch, as the first wearable product since the iPhone and the vanguard of Apple’s future hardware innovation, this curiosity about the unknown is bound to strongly attract a large number of Apple fans. Adhering to the same high quality, premium positioning and nearly impeccable user experience as always is the main principle and route of Apple's product research and development. Although the development of the smart watch field has just started, people's optimism and trust in Apple products are self-evident. Apple's innovative and quality advantages in its products are the second reason for this popularity. Compared with other products in the wearable industry, smart watches priced between 1,000 and 2,000 yuan have always been favored and the main purchase, such as MOTO360, Samsung GEAR, etc. Therefore, Apple set the starting point at 2,000 yuan this time, which is not too much higher than the market price. The reasonable starting point is the third reason for its popularity. Personalized development may become a new path for Apple product innovation in the future Personalized choice is the most important reason for the hot pre-sale of Apple watches. According to the news released by the early Apple Watch R&D team, Apple's Apple Watch emphasizes personalization and has designed a series of straps, watch bodies and dials to provide users with ample choices. Of course, the price of watches has also changed. Personalized customization has led to multiple price options, and the emergence of this sky-high watch has also provided different choices for the high-end market, greatly satisfying the vanity of consumers. The pre-sale of Apple Watch is very popular this time, and personalized product selection will become a highlight of this Apple Watch. It can be seen that Apple has conducted detailed analysis and research on the psychological needs of consumers and its grasp of the market, and has reasonably divided consumer groups and provided diverse styles, highlighting Apple's new ideas for future development. According to the reporter's analysis, according to this trend, in terms of Apple's future hardware innovation, personalized customization may become one of Apple's future development strategies. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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