After returning to the living room, young people become the promoters of smart TV

In an era of rapid development of Internet technology, the original home entertainment equipment has long been unable to meet people's growing entertainment needs. In order to keep up with market demand, most traditional products have been redefined and recreated. As a traditional household appliance, the intelligence of television has become a general trend.

  After PCs and mobile phones, smart TVs are considered to be the large-screen devices with the most development value. They shoulder the important task of getting users back to the living room. Similarly, research on consumer portraits has also pointed out the direction for the development of smart TVs.

Traditional TVs have limited functions and are in decline

According to the "2014 Smart TV Industry Development Data Report" released by ZNDS, users of smart TVs account for 40% of the survey results, while those using traditional LCD TVs account for 60%. It can be seen that the market space for the development of smart TVs is very huge; with the continued warming of the smart TV market in recent years, more and more people are using it, with the 30-39 age group bearing the brunt, with the usage ratio reaching 51.14%, and the user group is gradually getting younger, with the usage ratio rising to 25.63% for the 20-29 age group. In the future, young people will grow into the main audience of smart TVs.

In the past, the basic functions of traditional televisions were nothing more than obtaining information, killing time, and film and television entertainment. The entertainment methods they could provide were relatively simple, and the main users were mostly housewives, children, and the elderly. They often did not have much appeal to young people with higher entertainment needs. Young people preferred to kill time and obtain news on computers and mobile phones. In terms of entertainment, they would go to KTV to sing and go to the cinema to watch movies.

The functions of traditional TVs no longer meet the public attributes of TVs and cannot meet the needs of all family members. According to the reporter's analysis, if smart TVs want to develop better, they must explore broader functional applications and continuously include more user groups on the basis of the original users, so as to better transform the development of future TVs and create a new market space.

Smart TV functions are infinitely expanded, and whoever wins the hearts of young people wins the world

Nowadays, people born in the 1980s and 1990s are gradually becoming the backbone of social development. They are constantly forming families and buying new houses, and they are relatively open and willing to try Internet technology products. Compared with middle-aged and elderly people, the needs of young people will become the main force driving the advancement of smart TVs. In terms of TV selection, compared with traditional LCD TVs, they are more willing to buy a smart TV with more advanced technology, clearer screens, and richer functional modules.  

The smart home field is developing rapidly in full swing. Under this general trend, smart TVs may become the central hub of the entire smart home in the future. As an important display terminal in a smart home, TV will be widely expanded and extended in functions and applications. The natural advantage of a clear large screen makes it an interactive center, control center, playback center and storage center in a smart home. Therefore, smart TVs will become the core of the entire family living environment in the future.  

With the development of the industry, according to the reporter's analysis, in the future, the users of smart TVs will include everyone in the family. They will not only be enjoyed by the elderly and housewives. More and more young people will also become heavy users of smart TVs in the future. For example, smart TVs in the future can provide young people with somatosensory games and high-definition online audio and video that they like, and conduct online social networking and video education through TV. This large-screen and comfortable control experience is unmatched by other devices.

  Users' demand for home entertainment is constantly increasing, which will to a certain extent guide the research and development direction of hardware manufacturers and software developers. The large-screen TV, which serves as the entertainment center of the living room, will also follow this trend. After all, the return of young people to the living room will bring an unimaginable market.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.