Hot calendar for the second half of 2020, a must-have for marketing promotion!

Official certification: Everyone who clicks in is a friend!

After all, we all use the same calendar.

Celebrating the same festival but different from others

Other people’s holidays: either going out or eating and drinking

Our festivals: either chasing a hot topic or taking advantage of a trend

(Occupational disease of marketers! Customers are everything, leveraging opportunities comes first!)

So I prepared the freshest

Marketing calendar for the second half of 2020

Social Marketing Calendar

2020.07

Keywords: midsummer, frenzy, kissing day, lesser heat, greater heat…

• Tips for taking advantage of July: During the midsummer festivals, especially the Lesser Heat and Greater Heat solar terms, you can combine the summer perspective to create a cool feeling. The delay of the college entrance examination this year provides another opportunity to take advantage of!
• Case recommendation: Real estate posters rely particularly on the solar terms to take advantage of the situation. The posters of the billion-dollar mansion "Tangchen Yipin" have always been simple, elegant and grand. These two posters give the summer landscape photography the texture of oil paintings, which is very intriguing.

Social Marketing Calendar

2020.08

Keywords: autumn, romance, Chinese Valentine's Day, Zhongyuan Festival, Beginning of Autumn, End of Heat...

• Tips for taking advantage of the situation in August: Qixi Festival is a key festival in August. Cowherd, Weaver Girl, Magpie Bridge and love are common elements. The forms include new interpretations of Qixi Festival customs, quoting classic poems and lyrics, telling ordinary people's love stories, sweet talk tactics, single dog declarations, ex-boyfriend strategies...
• Case recommendation: In 2019, Dove jointly launched a new gift box for the Chinese Valentine's Day with LINE FRIENDS. For this purpose, it produced a customized H5 of "exclusive love song" and created a song MV called "Dove Love Song".

Social Marketing Calendar

2020.09

Keywords: back to school season, nostalgia, reunion, Teachers' Day, Mid-Autumn Festival, Autumnal Equinox...

• Tips for taking advantage of the trend in September: September is a month that brings endless nostalgia and is suitable for nostalgic marketing. On Teachers' Day, you can review the golden sentences that teachers often say over the years and the things you do when getting along with teachers. The Autumnal Equinox is a rather special solar term. It can highlight “the days getting shorter, the nights getting longer, and the weather getting cooler” from the perspective of warmth and care, or it can utilize the dual-sided concept of “equal day and night”.
• Case recommendation:

Dulux

The night is longer, the love is longer

Social Marketing Calendar

2020.10

Keywords: National Day, Mid-Autumn Festival, short holiday, travel, Long March victory anniversary, Halloween Eve...

• Tips for taking advantage of opportunities in October: This year's Mid-Autumn Festival and National Day coincide with each other. A major festival coincides with a rare short holiday, so there are too many points to take advantage of. "Travel", "traffic jams" and "crowds" are angles that can easily resonate with people. Halloween Eve is full of scary elements such as candy, pumpkins, ghosts, bats, skeletons, etc. You can do some creative photo-taking activities. World Peace Day is a time for brands to call for love and justice.
• Case recommendation:

Benz

Today the excitement will reach its peak

Sogou Input Method

People are blocked but not their hearts

Social Marketing Calendar

2020.11

Keywords: winter, shopping, Halloween, Double Eleven, light snow, Black Friday…

• Tips for taking advantage of the trend in November: Double 11 is the annual shopping extravaganza. The word “11” is a pun on “一一”, which means “all”. You can come up with homophonic copywriting such as “Wishes come true on 11”. In addition to discount promotions, you can also try some anti-routines, such as “You can only earn if you don’t buy” and “Double 11 + Singles’ Day” combination. In addition to @ing your own fans, Thanksgiving posters can also be linked to competitors or partners.
• Case recommendation: Tmall Double 11 10th Anniversary Advertisement - "The excitement has just begun"

Social Marketing Calendar

2020.12

Keywords: heavy snow, National Memorial Day, Macao Handover Anniversary, Winter Solstice, Christmas Eve, Christmas...

• Tips for taking advantage of the situation in December: Use "looking forward or looking back" as the entry point for New Year's Eve, and start topics such as "The Last Night of 2020", "New Year's Wishes", h5 "Predict Your 2021", and lottery "New Year Koi".
• Case recommendation: Perfect Diary and SPES Shen Ya She Drum jointly created the "2020 New Year's Eve Dreaming Back to the Tang Dynasty" fireworks.

Leveraging has become a common means of brand marketing

The more conventional it is, the more creative it is.

In addition, although hot spots are attractive, you should not blindly follow them.

Those that don’t fit the brand well

There is no need for that!