Ideal fights back against spoofs. How can MEGA regain users' favor after being caught up in the controversy over its appearance?

Facing the turmoil in Ideal Auto, Chairman Li Xiang published an article yesterday, saying, "Although I am in the dark, I still choose the light. After careful consideration, we decided to start fighting back and use light to fight back against the darkness." In addition, he also reiterated the values ​​of Ideal Auto, which is "to control your own destiny and challenge the limits of growth."

Due to the unique shape of Ideal MEGA, this model that Li Xiang had high hopes for became the target of spoofs on the Internet and was widely forwarded and circulated. The ridicule of netizens had a serious impact on Ideal Auto, resulting in a surge in cancellations. It was reported that 72 hours after the product was released, the number of orders for Ideal MEGA nationwide was only about 3,218, while the number of cancellations reached a staggering 10,297.

Li Xiang's remarks are undoubtedly a response to the collective pranks of netizens, which means that Ideal Auto will take measures to deal with the negative public opinion surrounding MEGA.

What is more noteworthy is that Li Xiang characterized this collective prank by netizens as "organized illegal and criminal behavior," indicating that Ideal Auto will not compromise, but will respond with positive actions.

Li Xiang's speech subsequently received support from many business leaders, including Yu Chengdong, He Xiaopeng and Luo Yonghao, who all came out to express their support.

However, the spoof has already happened and has had a significant impact on Ideal's stock price, which has fallen by 20%. Support from other business people, as well as warnings and even lawsuits against the original photoshoppers, cannot directly help save the brand image.

In fact, Ideal’s last lawsuit not only failed to protect the brand, but also made them the target of public criticism.

Previously, Ideal Auto and a car wrap shop had a trademark dispute. Ideal Auto accused the shop of using the name "Ideal Auto" for commercial activities, such as sales and group purchases, and was reported by local car owners as impersonating the official Ideal Auto. The owner of the car wrap shop said that his nickname is Ideal, and he has been running the car wrap shop under this name since 2011. He believes that his business is different from that of Ideal Auto and should not constitute infringement.

In the end, Ideal Auto sued the Ideal Film Shop and claimed 1.2 million yuan in compensation. The case is currently under trial. This lawsuit has led many people to believe that Ideal Auto is too stingy, and even labeled the company as a "bully".

No matter what, facing the spoof, Li Xiang and his ideals have decided not to tolerate it anymore. But in 91che's view, if you want to truly restore consumers' views on MEGA, it is definitely not a matter of one or hundreds of lawsuits. For most consumers, the quality of the vehicle itself and the price are the most influential factors in word of mouth. In the context of many car companies competing to cut prices, perhaps a big enough price cut for MEGA is the most fundamental way to solve the problem.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.