Steve Jobs once wanted a TV like this, and Hisense helped him realize it

To date, Apple has not yet produced a complete television.

In 2004, Jobs said in Macintosh World magazine: "In the future, television and computers will not be combined, because people don't use their brains when watching TV, but their brains are most active when operating computers. Therefore, simple operations that don't require thinking and fast interactions that don't require waiting, allowing people to enjoy the vast world of video in the most natural state, are the televisions we need."

Does such a TV really exist?

TVs must be "smarter" than computers

Just as Steve Jobs described, TV is different from any smart terminal. Only by being smarter can it meet users' needs for living room entertainment.

However, most of the current smart TV products are just "smart" gimmicks, which invisibly add more burdens to users. The messy operation interface, complicated operation process, scarce content resources, etc. will cause the loss of TV users.

The "VIDAA 3" smart TV system released by Hisense this time, this "X" system, which uses the metaphor of "swordfish" (Xiphias gladius), has an application switching speed as low as 0.1 seconds, solving user pain points with a "zero lag" experience, and also has a 320,000-hour frequency resource library built with resources from licensees such as Wasu Media and Future TV.

In addition to meeting users' daily needs for watching movies and TV series, TV games, overseas shopping, online education and other services are also presented on "VIDAA 3". The newly developed functions of video remote push, WeChat TV, voice search, video intelligent perception, mobile TV synchronization and so on in the new system will bring users a richer video social and multi-screen entertainment experience.

Liu Hongxin, vice president of Hisense, said that Hisense hopes to improve hardware competitiveness and enhance user stickiness through the "X" system, build Hisense's intelligent "strong terminal", and become a home entertainment, intelligence and computing center, thereby transforming "audiences into users, communication into operations, channels into platforms, content into products, and products into services."

TVs must be more beautiful than computers

Unlike any other display terminal, as the center of living room entertainment and the largest screen for users' daily entertainment, TVs are far superior to mobile phones, PCs, tablets and other electronic products in terms of appearance design and display technology.

For TV products, the core components are not just a panel, but also a backlight module and image processing technology, which actually tests the entire color TV company's collaborative innovation capabilities in hardware and software.

Since the flat-panel era in 2002, the development of Chinese TV enterprises has shown a "rapid progress" trend, and they have quickly become the world's largest flat-panel TV manufacturer. However, due to the lack of independent innovation capabilities in display technology, the core components of flat-panel TVs mainly rely on foreign imports, which has also created a "huge gap" for China to transform from a major color TV country to a color TV power.

This situation began to change as domestic TV manufacturers continued to seek independent innovation.

Last year, Hisense launched the first generation of ULED TV, which marked the beginning of a head-on competition between Chinese companies and Japanese and Korean companies in TV display technology. Peng Jianfeng, deputy secretary-general of the China Electronic Video Industry Association, said, "Hisense's ULED technology is one of the few original ultra-high-definition technologies in China's color TV industry that has reached international leading levels in the past decade."

Earlier this month, Hisense launched its new ULED curved TV, which achieved super-high dynamic contrast and high brightness performance with more sophisticated lighting technology. Its dynamic contrast can reach 9 million:1 and its peak brightness can reach 900 nits, which is twice that of OLED TV.

In terms of color performance, Hisense ULED curved TV innovatively applies 12 color processing technologies, which can detect every color detail in the picture and adaptively match the corresponding color parameters to ensure that every image has accurate color details.

In the ranking of "Accumulative Activation Number of Smart TVs at the End of 2014" released last year, Hisense was far ahead with 8 million activated users. This year, this data was refreshed again. By the end of March, the cumulative activation of Hisense smart TVs reached 9.5 million units, an increase of 20.3% over the average daily active users in 2014.

After completing world-class display technology in the hardware field, Hisense began to make efforts again in the layout of software and ecology. A new generation of smart TVs with hardware, software, content and services has been presented to users.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.