Uncovering the false mask of entertainment in Chinese TV programs
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In just over a decade, after experiencing round after round of new climaxes in the form of programs, Chinese television programs have gradually begun to move towards entertainment, and even pan-entertainment, in the context of the entertainment era. There is no turning back. Entertainment is actually a good thing for the audience and the TV programs themselves, because it not only meets the audience's demand for the entertainment content of the program, but also brings the TV programs into a fast-developing track. However, how to control the critical point between entertainment and pan-entertainment has become an important discussion point for many TV entertainment programs. At the beginning of its birth, the entertainment TV variety shows under "commercialization" can be said to have adapted to the changing viewing habits and lifestyles of the audience in a more free and relaxed program format. This change not only carries the growth and development of traditional TV stations, but also strives to cater to the tastes and preferences of TV viewers. One of the changes in TV programs with "entertainment" as the appearance is also the biggest manifestation of TV programs constantly moving closer to commercialization. Especially after the change in the media operation mechanism, the ratings of TV stations have become a direct indicator of the value of TV programs, and the entertainment of TV programs is an important factor affecting the ratings of TV stations. Looking back at the past, in the entertainment of phenomenal TV programs such as "Super Girl", "If You Are the One", and "The Voice of China", the program producers only created entertainment topics by digging out the program content. However, with the increasing popularity of celebrity reality shows in the past two years, in the initial design of the program, the program producers began to position the fundamental attribute of TV programs as "entertainment". For example, celebrity parent-child programs "Where Are We Going, Dad?" and "Dad Is Back", celebrity dating programs "Let's Fall in Love" and "If Love", celebrity love programs "You Are With Me Along the Way" and "Fight for Her", and even celebrity travel programs "Flowers and Youth" and "Sisters Over Flowers". This type of TV program with well-known celebrity artists as the main body has prompted the program to start discussing entertaining topics before recording, and various gossip and entertainment news excavated around celebrity artists have also begun to become an important means to increase the ratings of the program. Obviously, a large number of variety reality shows are currently deviating from the fundamental definition of TV programs in terms of entertainment. "Entertainment" is just entertainment, and it is no longer entertaining and educational. In this regard, an industry insider revealed that the State Administration of Radio, Film and Television will launch a "truth restriction order" requiring "reality shows to be close to the people, not to exaggerate facts, to be true and reliable". This makes people think of the policy guidelines such as the "talent show ban" and "song restriction order" that have been introduced in response to the development trend of TV programs in each period in the past decade. In fact, the superficial excessive entertainment is not the direct reason for the radio and television authorities to conduct policy supervision on TV programs. The "hollowing out" of TV programs in the dissemination of cultural ideas is the real reason. Although there are many reasons for the current difficulties of TV programs, the most important one is that entertainment programs excessively pursue the "pleasure" of the physical world and ignore the "aesthetics" of the metaphysical world, which leads to the lack of "humanistic connotation" of the TV programs themselves. If the cognitive function, educational function, and even aesthetic function of culture in TV programs are ignored and suppressed, and its sensory stimulation function and game entertainment function are strengthened and highlighted at the same time. Then, it can be said that TV programs are not only "entertained", but also "commercialized" under "entertainment". Neil Postman once proposed the concept of "pan -entertainment " in his famous work "Amusing Ourselves to Death", and pointed out that television media has become the best carrier of pan-entertainment with its powerful entertainment function. Obviously, the era of pan-entertainment has swept the TV program market in China. It can even be said that from the era of "Super Girl" when the streets were empty to the era of "Flowers and Youth" when the topic was controversial, the "pan-entertainment" of TV programs has penetrated into the lives of the audience and affected the entertainment level of the entire social life. In fact, pan-entertainment can also be simply described as a kind of "excessive" entertainment. For example, in the current hottest star outdoor reality show, the program producers often extract and create more entertainment with topical significance and controversial effects through the early design of the program screenwriter and the later editing of the program recording. And this is the real original intention of the State Administration of Radio, Film and Television to issue the "Reality Limit Order". The emergence of pan-entertainment can be said to be the pursuit of high ratings by TV program producers. In the era of advertising media where "ratings are paramount", in order to achieve the goal of increasing ratings, TV programs not only choose to over-market entertainment, but also do not hesitate to add vulgar and vulgar content to the program to attract TV viewers, which is another manifestation of the deepening of pan-entertainment of TV programs. In addition, while discussing the content construction and form support of TV programs, it is determined that one of the reasons for the widespread pan-entertainment tendency of TV programs also includes the weakness of TV programs in content construction and artistic production, the lack of form innovation, and the lack of independent innovation capabilities. Looking through the trends of TV programs in various periods in the past, it is not difficult to find that the cloning, copying and plagiarism of the form and content of excellent TV programs are not only the direct reasons that hinder the birth of more individual, original and typical excellent TV programs, but also an important reason for promoting the spread of pan-entertainment phenomenon. In addition, at present, China's TV programs such as "Where Are We Going, Dad", "The Voice of China", "Running Man", etc., are mostly imported from foreign excellent program copyrights. The serious lack of independent and innovative program sources determines that TV programs are still in the primary imitation stage, resulting in most programs only having the shell of entertainment programs but lacking substantial entertainment content. This phenomenon of following the trend has led to the emergence of more television programs dressed in an entertaining guise, which in turn has fueled the trend of pan-entertainment.As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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