Amap announces Easy Travel platform performance: taxi orders increased by 200% in the first half of the year

On July 26, at the 2018 Future Transportation Summit held today, AutoNavi Maps announced that the Easy Travel platform has been fully upgraded and launched a one-stop global travel service platform, which can provide users with full-cycle travel services including "where to go", "how to go" and destination services. At the same time, in order to better implement the Easy Travel Platform 2.0, AutoNavi will also launch the "Easy Travel Assistant" to achieve full-process intelligent voice interaction and provide one-stop global travel services.

Yixing platform's first half performance: Amap's taxi orders increased by 200%

In July last year, AutoNavi Map launched a one-stop public transportation service platform - Yixing Platform, which is connected to many travel service providers such as Didi Chuxing, Shenzhou Special Car, Shouqi Car-hailing, Cao Cao Special Car, Mobike, ofo, and Fliggy, providing users with a rich variety of travel options.

Take the AutoNavi taxi-hailing service, which has attracted much attention in the industry recently, as an example. Through it, users can place orders on multiple online taxi-hailing platforms at the same time. With AutoNavi's intelligent dispatching capabilities, they can call a car faster and bring a more efficient travel experience. According to statistics, using AutoNavi taxi-hailing, users can save 10% of the industry average waiting time from placing an order to the driver picking up the car.

It is revealed that the number of orders placed by partners on the AutoNavi taxi-hailing platform has continued to grow this year, especially in the summer. The hot summer, coupled with heavy rains in many places, has led to widespread difficulty in hailing a taxi. With the advantage of being able to call a taxi on multiple platforms at the same time, the average number of orders completed by partners on AutoNavi on a daily basis increased by nearly 200% in the first half of this year.

EasyTravel platform upgrade: from “how to go” to “where to go”

As travel needs upgrade, people no longer just consider "how to go", but are also paying more and more attention to "where to go" and the services and experiences at the destination. Moreover, the entire transportation industry is currently experiencing a major transformation, with new variables and new species constantly emerging, the market structure constantly being reshaped, boundaries constantly being broken, and more and more cross-border integrations emerging.

"In order to meet users' ever-evolving travel needs and respond to industry changes, AutoNavi has upgraded the EasyTravel platform from a one-stop public travel service platform to a one-stop full-region travel service platform," said Dong Zhenning, vice president of AutoNavi Maps, at the summit.

It is understood that the Easy Travel Platform 1.0 mainly helps users solve the problem of "how to go", that is, it provides the best travel mode selection in the world. It still lacks complete solutions for the other two aspects of the entire travel cycle: travel decision-making and destination services. Dong Zhenning said, "Today we launched the one-stop global travel service platform - Easy Travel Platform 2.0, which provides users with three-dimensional information services based on location and global travel services, hoping to help users make better travel decisions and provide better destination experience, thereby bringing a better full-cycle travel experience."

One-stop global travel service platform: providing smart travel services

It is reported that the reason why Amap is able to create a one-stop global travel service platform is because it has two major capabilities: three-dimensional information services and global travel services.

Three-dimensional information service means that in addition to providing users or partners with basic information such as location, distance, route, etc., Amap, as a link to the real world, can break down information barriers and organically integrate information closely related to travel, such as weather, transportation, environment, tourism, and life, thereby providing users with more comprehensive and intelligent information solutions to help users make better travel decisions and experiences.

Amap has previously cooperated with local traffic management departments to obtain dynamic traffic information; in January 2018, it reached a strategic cooperation with the National Tourism Administration to connect to the country's 5A and 4A scenic spots to obtain more comprehensive tourist destination information; in May 2018, it reached a cooperation with the China Meteorological Administration to obtain more authoritative and timely weather information, organically integrating weather and travel; in June 2018, it reached a cooperation with the Propaganda and Education Center of the Ministry of Environmental Protection to obtain comprehensive environmental protection information, and launched an environmental map to help users view the environmental conditions around them in real time.

The globalization of travel services means that in addition to providing the best and most comprehensive travel mode planning on the entire network through a one-stop public travel service platform, Gaode can also use its three-dimensional information capabilities to provide users with global travel solutions covering pre-trip decision-making, in-trip selection, and post-trip destination services.

Taking tourism, the most typical travel scenario, as an example, Amap is working with Yuntaishan Scenic Area to create a pilot project for global smart tourism, which can provide integrated solutions for users before, during and after the trip. For example, before the trip, Amap can provide services such as scenic spot recommendations, ticket purchases, travel route arrangements, and travel mode selection across the entire network; during the trip, Amap also provides celebrity voice guides, best photo spots and other smart scenic spot services; after the trip, it can also recommend nearby food and hotel accommodation and other services. In addition, Amap can also recommend personalized guided routes based on user characteristics, travel time and other factors, such as classic one-day tours, leisure three-day tours, parent-child tours, etc., provide different attractions and itinerary plans, and bring users a better experience.

Caption: AutoNavi’s global smart tourism pilot project in Yuntaishan Scenic Area can provide users with personalized tour route recommendations

The full-service smart travel assistant "Easy Travel Assistant" will be launched soon

In order to better implement Easy Travel Platform 2.0, AutoNavi is about to launch Easy Travel Assistant. It is reported that Easy Travel Assistant, relying on artificial intelligence and other technologies, can intelligently identify and understand user needs through voice, connect to AutoNavi's global travel services in the cloud, provide users with the best global travel decisions, and bring a more convenient and more humane travel experience throughout the entire cycle.

Figure: AutoNavi will provide users with an intelligent travel assistant, “Easy Travel Assistant”

In the on-site demonstration, we can see that if the user is going on a business trip, Yixing Assistant can not only help the user book air tickets and hotel rooms, but also arrange special car pick-up according to flight times, making the user's entire journey more relaxed and efficient.

With the upgrade of the EasyTravel platform, AutoNavi also announced today that EasyTravel partners have also seen a comprehensive expansion. In addition to last year's travel service providers such as Didi, Shenzhou, Mobike, and ofo, this year, new information partners such as the Ministry of Culture and Tourism, China Meteorological Administration, and Ping An Bank, travel partners such as Link Mobility, 58 Suyun, and Hellobike, and auto partners such as Cadillac, Xiaopeng Motors, and Qianxun Location have been added. In the future, the AutoNavi EasyTravel platform will continue to remain open, achieve win-win results with partners, and work together to bring users full-cycle smart travel services.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.