Unveiled zone-free cleaning technology, Haier's smart cleaning ecosystem completes continuous upgrade
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As humans delve deeper into the concept of the Internet and big data technologies emerge one after another, satisfying more and more ever-changing consumer demands has become a common topic for all walks of life. After the successful launch of the "U+ Smart Life" open platform, creating user value based on big data interaction and open ecological construction has become an important pursuit for Haier in its pursuit of corporate transformation. In the U+ open platform developed by Haier, it hopes to build a smart life service platform for users. Therefore, after laying out the user entrance and ecosystem through the U+ APP, Haier has built seven smart ecosystems: food ecosystem, air ecosystem, washing and care ecosystem, water ecosystem, health ecosystem, safety ecosystem, and entertainment ecosystem. It not only brings together a large number of user resources, but also creates the most valuable user entrance for each service provider. Since Haier officially proposed the smart washing and care ecosystem on the U+ platform at the Shanghai Home Expo in March this year, its washing industry has continuously launched revolutionary products. At today's Haier Washing Industry Transformation Achievements and Partition-Free Washing Release Conference, new products including Haier Partition-Free Washing Washing Machine, Gemini Yunshang Washing Machine, New Crystal Washing Machine and Dishwasher were released on site. User demand has given rise to changes in the washing industry. For many traditional home appliance companies, washing machines have been listed as a sunset industry in the home appliance industry. However, Shu Hai, vice president of Haier Home Appliance Industry Group and general manager of Haier Washing Industry, said that after exploring the real needs of users, Haier has concluded that the washing industry is still a sunrise industry. Especially after the continuous spread of Internet applications and the increasing maturity of big data technology, the urgent needs of users have begun to become an important turning point for the human washing industry to give rise to a new change. This is neither a manifestation of technological regression nor a selling point for companies to seek transformation. It is reported that in Haier's partitioned free-cleaning washing machine, it uses the product characteristics of the unique "partition" design to solve many complex problems of users in washing problems. The new crystal washing machine with "small footprint and large washing volume" has created a new record in the industry for "the largest inner drum diameter under the same volume". For 60% of high-end clothes that cannot be washed in washing machines in industry data analysis, Haier's high-performance washing technology has realized the user's demand for machine washing instead of hand washing with a new washing mode. In this regard, Haier's smart washing and care ecosystem, which is known for its openness, has also attracted the entry of cross-border resources such as the International Wool Bureau and the China National Garment Association, which has become a practical manifestation of the further implementation of Haier's smart washing and care ecosystem. Product change drives corporate change In recent years, Haier has carried out a series of transformations and adjustments around the user experience changes brought about by the Internet, and the establishment of Haier's "U+ Smart Life" open platform is an important action and manifestation. Stimulated by the development model of emerging Internet companies, Haier plans to build the company itself into an entrepreneurial platform, so as to steadily embark on the road of Internet transformation. However, as a traditional home appliance company, Haier's development should fundamentally provide consumers with better products and services, and then the business model. Of course, after Haier launched the partition-free washing technology, it can be seen that the technical innovation inspiration of the partition-free washing machine is "from the user", and after completing the technical innovation, it "goes to the user", realizing the establishment and layout of a new track for the user's washing machine defined by the user. More importantly, in the exploration of innovative technologies, Haier has also achieved an important way out for seeking industrial change and corporate transformation. Whether it is seeking Internet transformation or innovation in marketing models, Haier's revolutionary move in the washing industry has revolutionized the innovation drawbacks that have existed in the washing machine industry for many years. In addition to enhancing market competitiveness, Haier may be expected to break away from traditional innovation models and systems and bring "better products" to more families and users with innovative washing technology of zoned and no-cleaning.As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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