Microsoft's high-tech HoloLens: Will it take over AR after VR?
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The three-day E3 gaming expo in the United States came to a close on June 18. At this year's expo, VR games undoubtedly became another highlight after various blockbuster games based on traditional display screens. It is reported that there are as many as 27 virtual reality equipment manufacturers participating in this exhibition, which is more than four times the number of such exhibitors last year. In addition, manufacturers such as Microsoft and Sony have also launched their own virtual reality games. Following the trend of virtual reality invading the gaming industry, Microsoft's HoloLens, a "black technology" that was unveiled at the pre-show in Los Angeles, was truly breathtaking. Although this high-end demonstration was later accused of false advertising, did Microsoft's big move send us another signal? Augmented reality VS virtual reality scene may be the biggest highlight The biggest difference between VR (virtual reality) technology and AR (augmented reality) technology is that VR technology creates a brand new virtual world, while AR technology combines the virtual world with the real world to achieve an enhanced sense of the real world. Users can see the real world around them while seeing virtual objects. Compared to VR, AR technology can present three-dimensional holographic images in the environment around the user, allowing users to observe the real world in a new way and distinguish what the user sees. In the demo video of this E3, we can see that Microsoft has created a Minecraft world in the real world. Players can operate this virtual world in the same way as in the real world. In addition to being able to see things in Minecraft, they can also operate them and even move, zoom in and out the entire virtual space. In addition, Hololens players can also interact with the game characters in Minecraft. On the day of Microsoft's exhibition, HoloLens attracted widespread attention from the industry, which is closely related to the AR technology's fusion of reality and fiction and the gorgeous scene effects. Games may be the "killer weapon" for promoting virtual devices Looking at the development of smart devices in recent years, whether it is the popularity of mobile phones and tablets or the decline of Google Glass and the lukewarm popularity of smart watches, it is not difficult to find that the promotion of smart devices may have some positive connection with their interactivity, and games such as Minecraft are heavyweight applications that can achieve deep human-computer interaction. Of course, this is inseparable from the strong system background of HoloLens. Microsoft once said that Windows 10 is the first system to support holographic computing. In theory, HoloLens can support all Windows applications. Therefore, the promotion of HoloLens can draw on the many interactive applications on the Windows platform and pave the way for a variety of interactive content including games to move to the AR platform. This is something that the previously dismal Google Glass cannot match. In addition to the desktop games such as Minecraft mentioned above, virtual reality devices have been given great expectations in many fields such as medicine, military, firefighting, and education. Although neither VR nor AR has seen the emergence of fully mature heavyweight applications so far, the integration of Minecraft and HoloLens has undoubtedly clarified the direction of HoloLens applications. From this point of view, the promotion and popularization of virtual reality equipment may still have to start with games. Content cannot be ignored and popularization must be strengthened As mentioned above, the gorgeous scenes may be a highlight of AR technology breaking through the siege of VR. But does excessive emphasis on the rendering of the picture deviate from the essence of the game? Perhaps Microsoft took this into consideration and took great pains to launch the HoloLens version of Minecraft. Looking back, we find that Microsoft's $2.5 billion acquisition of Mojang, the parent company of Minecraft, was well-intentioned. This demonstration also shows that Minecraft must be an important selling point of HoloLens. However, some industry insiders pointed out that Microsoft did not announce the release date and price this time, and only said that it would provide further information at the MineCon event on July 4. This cannot help but make people doubt the development of other game content for HoloLens and the quality and quantity of the game content. From the above points, we can see that the stunning debut of Microsoft HoloLens this time reveals that AR may be another dark force that invades the gaming world after VR. In the future, the development of AR technology will bring players a new gaming experience, which may bring new ideas to the popularization of AR devices. However, HoloLens is still in its infancy in terms of technology and content. Considering that the price of Sony's previous VR device "Dream God" is almost as high as that of the PS4 console, high-end equipment related to virtual reality is bound to have a steep price. When it comes to the actual user level, the foreign Oculus Rift and the domestic Baofeng Magic Mirror are already the virtual reality devices closest to users. However, apart from the headlines of various technology news and the appreciation of stocks in the capital market, we seem to have seen nothing down-to-earth. Therefore, although Microsoft seems to have attracted a lot of attention at this E3, it is hard to say whether it has really seized the initiative with AR. After all, what players ultimately care about is the experience and whether they can experience it, not the technology itself. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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