Hammer is going to make games: Has Luo found a new "sentiment"?

While Smartisan Technology was preparing for the press conference on the 28th, Luo Yonghao suddenly forwarded a Weibo post recruiting game designers. Because Smartisan has been making mobile phones for the past two years and has been rumored to be involved in other industries, including wearable devices, this forwarding seemed quite abrupt and sparked a lot of speculation.

Luo Zixiong, the design director of Smartisan Technology, recently made a public response on a question-and-answer website, saying that Smartisan does want to make games and lacks some core personnel, so this matter has been confirmed.

Luo Yonghao has been a controversial figure in the past two years. He raised venture capital to make mobile phones, and although the sales were not very good, his valuation and wealth did increase rapidly. Now he wants to make games, so what is the plan?

1. The hardware is not fun

When Luo Yonghao wanted to make a mobile phone, he talked a lot during a meeting with Lei Jun, but Lei Jun disagreed. They each talked about their own things and parted unhappily. Then Luo Yonghao began to plan carefully, attract attention, attract venture capital, and started the journey of the Hammer mobile phone.

It should be said that Luo Yonghao found a good person. It is not easy for an outsider to make a mobile phone. Although there are various problems and the sales volume is mediocre, there are still some highlights.

This is not easy for a novice. Everyone still remembers what Huang Zhang made the M8 like (the difficulty of making the M8 was N levels higher than that of the Hammer T1).

However, the market is cruel. Luo Yonghao's Hammer was launched too late. In 2014, China's overall smartphone market began to shrink and entered a brutal elimination war. Although we believe that the upcoming low-priced Hammer will have highlights. However, it is difficult for small brands to survive in the encirclement of Dasheng, Meizu, Redmi, and Honor. In terms of cost, workmanship, and sentiment, Luo Yonghao's Hammer is not superior.

Luo Yonghao once thought about smart hardware and considered watches, but this market was also not fun.

At present, there are very few smart hardware that have practical pain points (there are a few that have grasped the pain points, and I am preparing to join them). Even Apple’s Apple Watch is sold for display rather than practical functions.

Given Hammer's popularity and brand, it is not easy to get into this field. Currently, the best-selling smart hardware products are still from Apple, Xiaomi, and Samsung, which can sell well with mobile phones as a support. And the sales of Hammer phones are...

For Luo Yonghao, hardware is not fun.

2. The game is a good story

If hardware is not fun, then let’s play with software and services. Unfortunately, in terms of software and services, China’s Internet has also entered the era of giants.

BAT has its own systems. Whether you are in advertising, social networking, search, O2O, e-commerce, securities, Internet finance, etc., they are basically monopolized by the systems of these three giants. It is not easy to find a field to enter and still make a profit.

Currently, the two ways to get money directly from consumers on the Internet are show venues and games. Live show venues can earn real money, and games can also earn real money whether selling props or coupons. If Hammer needs to find a way to make money, games are indeed a good direction.

Therefore, it was only natural for Hammer to recruit gaming talents and prepare to make games during the press conference.

3. Capital operation is the goal

Of course, although games have the potential to make money, not everyone can make money. After Hammer released it, although there were good designers and Luo Yonghao's big mouth promotion, it was still unknown whether players would buy it or not, and whether it could make money was also unknown.

However, what Hammer needs most right now is a story. The New Third Board and the registration system finally allowed Hammer to go public, and there are buyers in the secondary market. Whether Hammer is profitable or not, it doesn't matter what it does.

Baofeng Technology's performance is not good, but it does not prevent its stock price from soaring to the sky. People who invest in Hammer do not have to wait until Hammer becomes profitable. As long as it can go public and there are buyers, they can make a fortune. As long as Luo Yonghao can sell off his shares at a high level at that time, he will really become Luo Yibiao.

By making games, you can tell investors the story of profitability. In the future, the registration system may not require profitability, so just having a story is enough. If the story of mobile phones can no longer be told, it is enough to change to a game story to continue telling.

On a certain question-and-answer website, some gaming professionals discussed from a professional perspective what engine Hammer would use and how it would do when recruiting gaming personnel. In fact, none of this matters.

Hammer's actions are much clearer from a capital perspective than from a technical perspective.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.