B station advertising account opening, B station video stream promotion introduction

How does a piece of high-quality content become a hit? How can a video better direct traffic to a third-party e-commerce platform?

Bilibili's video streaming tool is the lever for promoting video dissemination and brand conversion.

Recently, Bilibili launched a special advertising product - "bilibili immersive video streaming promotion". This is a highly native video advertising format that appears when users enter the video stream from the homepage recommendation and swipe up and down to watch. Display advertising content in a more immersive and native form, thereby improving overall performance. To put it another way, it is the Douyin version of the B station video stream advertising display format.

(Photo source: B station official)

Bilibili's immersive video stream promotion, with its native and natural advantages, combined with an intelligent recommendation algorithm, not only provides users with an excellent viewing experience, but also matches advertisers' needs very well. While bringing strong exposure and effective reach, it also promotes cost optimization of video playback, account follower growth, and post-link conversion.

Immersive video streaming promotes highly native immersion

Immersive video streaming is a form of video advertising that is displayed to users by sliding the video up and down after users enter the dynamic video viewing area of ​​Bilibili. There is no other content to distract the user's attention, and it can achieve a sense of immersion with exclusive visuals. Different from conventional video presentation forms, this immersive video is released dynamically, such as through dynamic uploading on the Bilibili app.

A more immersive viewing experience means: richer video information, a more focused perspective, more prominent emphasis, and less chance of user distraction. This results in more efficient and cost-effective exposure.

In the immersive video streaming scenario, native and natural advertising presentation effectively locks user attention, greatly reduces exposure costs, and increases playback rates by 87.5%.

(Photo source: B station official)

Intelligent matching helps improve efficiency

Combined with Bilibili's big data, "Immersive Video Stream Promotion" can capture users' content behavior preferences, thereby achieving more accurate and intelligent push. Under the recommendation mechanism that is strongly related to content, the advertising playback volume, interaction rate, and conversion efficiency have been significantly improved compared to other forms.

Taking the gaming industry as an example, the overall application activation cost in the industry has been reduced by 20%, and the game reservation cost has been reduced by 34%.

In addition to innovation in style, immersive video streaming, through the collaboration of real-time interactive design and intelligent algorithms, has effectively improved the efficiency and effectiveness of advertising delivery and reduced conversion costs.

It can also provide advertisers with multi-dimensional user interaction information and data, effectively guiding the optimization of subsequent marketing.

How to open an account and promote B Station if it wants to take off commercially?

B station's commercial takeoff was opened through B station advertising agencies, such as [Qinggua Media]

(Photo source: B station official)

Take-off sales model:

Recharge first and then consume. Bidding consumption is based on CPM (cost per thousand impressions) or CPC (cost per click). The CPM cost is about 6 yuan, and the CPC cost is about 0.2-0.4. The bidding cost fluctuates in different industries and periods.

The final operational effect depends on: video content, targeted audience optimization, delivery time, and the material itself.

Delivery time - the content is delivered immediately after it is released, which helps to rush to the hot list and obtain more natural traffic;

Manuscript time - manuscripts with better interaction rate and broadcast-to-fan ratio data are given priority and their delivery time is extended.

(Photo source: B station official)

Comprehensively integrate user behavior data to support intelligent expansion, including basic factual data, user on-site behavior, user interest tags, user payment behavior, etc., to fully empower and enhance commercial influence.

(Photo source: B station official)

Through targeted communication, precise coverage of the target population and powerful diffusion, we can ultimately achieve clear data results, and be able to settle in the community for a long time and continue to influence users. This is the advantage of commercial takeoff.

What kind of content is suitable for commercial takeoff?

From the perspective of content, Takeoff can bring more and more accurate exposure, but this does not mean that all content is suitable for Takeoff.

Brands need to first observe the traffic effects of their videos and choose the right time and high-quality content for delivery, so as to maximize the potential for commercial takeoff.

To place advertisements on B station, please contact Qinggua Media official