Is it really that easy for Blue Devils to get involved in the "machine manufacturing" business?

No matter how harsh the domestic mobile phone market conditions are, no matter how many manufacturers have quit the game and can no longer hold on, no matter how much the profit margins have been compressed, there will still be manufacturers who will rush in with full enthusiasm and enthusiasm.

When it comes to former MP3 giants returning to make mobile phones, a long list can be made: OPPO, vivo, BBK, Newman, Meizu... and Blue Magic, which just released a new phone today.

In today's mobile phone market, it is difficult to attract consumers' attention without differentiation, and most of the mobile phones produced by the former major manufacturers of digital audio and video playback equipment also focus on music functions. Blue Magic CEO Wan Qiuyang said at the Blue Magic MOS1 max press conference that it is too difficult to make mobile phones now. A lot of energy is needed from research and development to production, and time has become a luxury. This time, Blue Magic MOS1 max also promoted several differentiated functions, such as large screen, multi-tasking split-screen operation, WeChat dual opening, etc., which are mainly aimed at mobile phone users in the niche market.

In addition to differentiation, offline channel advantages were also the basis for the digital product giants to "make phones". In the era of low profits, only large shipments can maintain the survival of manufacturers. There is a saying in the industry: "No matter how Xiaomi and others struggle, vivo and OPPO are still the two brands that live the most comfortably in the mobile phone market."

Indeed, taking OPPO as an example, data from Canalys, an authoritative mobile phone research organization, shows that a major highlight of the mobile phone sales list in August this year is that OPPO mobile phones became the offline sales champion, accounting for 11.57% of the overall offline market sales share, an increase of 1.72% from the previous month.

Strong channels are a resource that Internet mobile phone manufacturers dream of obtaining. With years of accumulation in the electronics market, these major Shenzhen digital product manufacturers have already possessed a certain reputation and stable sales channels. Although it is difficult to acquire users in first-tier cities, in third- and fourth-tier cities that e-commerce cannot reach, offline stores have become the main channel for mobile phone sales.

In addition to channel advantages, sufficient funds are also the basis for mobile phone manufacturers to survive. The root cause of the recent bankruptcy of the mobile phone brand Dakele is that the investment money was burned out and the investors stopped transfusing funds. Old brands such as OPPO, vivo, and Meizu also have a certain amount of capital accumulation. Take Blue Magic, which just launched MOS1 max, for example. This year, it received a huge capital increase from BYD co-founder Xia Zuoquan. Its overseas market is mainly OEM for other brands, including OEM and ODM business for world-renowned companies such as Haier, Huawei, ViewSonic, and Archos.

Channel and capital advantages are the main sources of confidence for the above-mentioned large companies to enter the mobile phone market. Shenzhen's old digital manufacturers are also facing transformation pressure, and the development of new businesses is conducive to the brand's second life.

Or you can also joke that didn’t Apple, which was once on the altar, start selling mobile phones after selling “MP3 players”?

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.