Introduction to Baidu’s information flow advertising promotion billing methods and creative forms!

Introduction to Baidu’s information flow advertising promotion billing methods and creative forms!

What is information flow advertising?

Information flow advertising is based on Baidu's information flow products and is a native advertisement that is interspersed in the information flow.

Where are information flow ads displayed?

Currently, Baidu information flow ads can be displayed on three types of platforms:

Baidu (APP+WAP), Baidu Tieba (APP+WAP+PC), others (such as Baidu Browser APP).

Taking the information flow ads on the homepage of Baidu APP/WAP as an example, the information flow ads are currently displayed on the 7th, 14th, and 21st floors every time they are refreshed.

How is information flow charged?

Currently, three billing methods are supported: CPT/CPM/CPC.

What are the creative forms of information flow?

Currently, Baidu information flow advertising supports a variety of creative forms to meet advertisers' diverse marketing demands.

Regular styles include: large image link/download, three image link/download, small image link/download, large image video link/download, small image video link;

Special styles include: phone calls, photo albums, AR, live broadcasts, panoramas, etc.

What are the targeting methods for information flow ads?

Currently, Baidu information flow advertising supports a variety of targeting methods to help advertisers accurately locate their target audience. The main targeting methods include: interests, keywords, regions, time periods, network environments, devices, basic population attributes (gender, age, education level), custom populations, etc.

Introduction to the process of placing native dynamic product ads on Baidu!

Introduction to Baidu search promotion paid advertising!

Introduction to Baidu’s information flow advertising promotion billing methods and creative forms!

Baidu search promotion information flow bidding advertising display style - large picture style!

Baidu promotion information flow advertising display style - single picture style!

Baidu promotion information flow advertising display style - three-picture style

Baidu promotion information flow advertising display style - Feed Gallery

<<:  How to use Zhihu to effectively attract traffic and promote products?

>>:  Xiaohongshu marketing promotion, 13 tips for hot-selling notes!

Recommend

Why Google Cardboard is the future of virtual reality

"Experiencing virtual reality with cardboard...

What is the correct approach for online novels to go overseas?

As China's Internet overseas expansion has en...

Why should you chew slowly when eating? You will understand after reading this

When eating in the cafeteria, do you have one or ...

I really like what Pulsar said: You don’t even want to call me a lighthouse.

Well-known Black holes are not holes, they are co...

Is the awkward advertising placement really a panacea for brand marketing?

This is the best of times. For film and televisio...

Suddenly, WeChat and Alipay can no longer deposit money

Recently, Alipay has taken down bank deposit prod...

Solutions to Xiaohongshu account weight and note flow limit!

Today I will talk to you about the questions that...

Why are Chinese mobile phone brands paying attention to the Indian market?

The Chinese mobile phone industry has been paying...

How to write copy for new products to stimulate users to buy?

After several months of all-night overtime work b...