Yuan Hai: "Case Study: MUJI: Concept-driven Business"

Yuan Hai's "Case Study: MUJI: Concept-driven Business" Resource Introduction:

Many people have used MUJI products, it might be a pen or a piece of clothing. MUJI always gives people a feeling of simplicity and practicality, while also representing Japanese culture. The product design of MUJI originates from the antithesis of "consumer society". When everyone is obsessed with the value of the brand, the concept proposed by MUJI is based on pragmatism to create products that are more in line with popular culture. How did MUJI find its business philosophy? How did it achieve standardized operations? What concepts support the process system behind standardized operations? How do concepts influence MUJI's business decisions?

Course Catalog

1. Experience MUJI.mp4

2020-07-08 Yuan Hai-Notes.pdf

2020-07-08Yuan Haippt.pdf

2020-07-08 Yuan Hai "Case Study: MUJI: Concept-driven Business".doc

2. MUJI's Business Philosophy.mp4

3. How ideas influence business.mp4