Do you really understand the world of "second dimension"? There is huge economic value hidden there.

It is said that the world of the second dimension is the world of ACGN. Leaving aside the third dimension, creatures living in the second dimension either write furiously or laugh like an idiot in front of the screen. What are the "crazy" second dimension entertainment activities?

Movies, TV shows and variety shows from the perspective of the second dimension

The 2D world is not limited to watching animation and comics. They are also ordinary teenagers. They will choose to watch variety shows and TV series. Now the 2D elements are gradually invading the 3D TV series, but in the eyes of the 2D world, TV series and variety shows are definitely not what you see. "The Voice of China" and "Tiger Mom and Cat Dad" are not popular in the 2D world. "Going on an Adventure with Bear Grylls" and "World Youth Talk" are the regulars on the B station variety show list. The recent hits "The Disguiser", "Nirvana in Fire" and "Red" also started from the 2D video website to counterattack the TV platform.

In fact, the above works cannot be strictly regarded as two-dimensional film and television works, but they just happen to meet the "cuteness" of the two-dimensional world and are favored and sought after. Such works are often high-value and have CP (character pairing) to explore, with compact plots and detailed structures. Audiences who are used to American and British dramas with high IQs will not be able to appreciate domestic brainless idol dramas.

Some traditional producers think that catering to the tastes of the two-dimensional world is just a passing fad. Those who have some integrity and are unwilling to change their style will naturally be abandoned by the two-dimensional world. Those who just follow the trend will casually add some added value, thinking that this will allow them to keep up with the trend of the two-dimensional world, but they are also despised by the sharp-eyed two-dimensional audiences - what they want is creative ideas, not packaging.

Second life brought by the second dimension

In the ACG era, audiences and creators are no longer independent individuals. Audiences are no longer passive recipients, and they often extend and complete works. Just like an interactive show, a work, now popularly called IP, is improved through communication between audiences and creators.

Speaking of this, the types of two-dimensional re-creation are diverse, including video, text, image, music, etc. Here we have "Ge Pao", "Yuan Shou" and the newly released Fei Yuqing; foreign AL shield, Dong Deha, Jian Chong, Chao Bat; Lou Chengjing, Su Tiantai...

Is this a code? No, it is a common tag used by fan creations. They use "serious" materials to create misleading content, which makes people interested in the original work after reading it. This is the huge influence of "fan creation". Of course, it is not only Chinese fans who do this, but fans all over the world are playing this game. Some video clips have even been recognized by the original author, such as Doctor Who.

The re-creation of the second dimension is a very important part of the second dimension entertainment activities. If you don’t have the scissor hand and can’t edit videos, you can draw a fan art, or write a fan fiction or a fan song. At the very least, you have to have some imagination! The low threshold and high interaction model allows the re-creation of the second dimension to quickly come alive and feedback to the three-dimensional world.

The recent hot "Lou Cheng" is an example. In the fan videos, they are an "old married couple". The reporter also raised sharp questions such as "top and bottom" in the interview. Of course, the actors also know how to make a fortune. Foreign actors have more fun. The famous fan joke teller Xiaoluo Donny often posts various fan works related to himself on his Twitter, regardless of whether they are vegetarian or not, to share the fun with the public.

Don’t think that these two-dimensional entertainments cannot generate economic value. On the contrary, this is a brand new industry chain that needs to be supported. With the rise of IP value, the future can be said to be an era where content is king. The entire pan-entertainment industry is looking for content with potential.

If there is a UGC gameplay that can integrate these endless contents with IP potential, how much value can it create? With the advent of the copyright era, a large number of works without copyright have been removed from the shelves, but the two-dimensional world has derived more high-quality IPs based on the power of fan creation, and commercial transformation operations will be smoother. The two-dimensional "luxury circle" may open its doors to people from other dimensions in the future.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.