Are you still worried about the poor results of APP promotion ? Are you still crying because you can't find a suitable promotion channel? Only 3 steps are needed to summarize 10 years of marketing and promotion experience, helping operators to become APP promotion experts... Advanced duet: Organize your thoughts and examine your own APP 1: Give your target user portrait: Keep asking yourself what the target audience of your product likes. 2. Analyze your APP operation data I believe this is the homework that most APP operators must do every morning, including: the number of registered users, active users, orders, transactions, revenue, etc. in the new day. 3. Competitive product analysis Only by knowing yourself and your enemy can you win every battle. If you don’t even know who your competitors are or what their recent data are, I’m sorry, don’t tell me that you are an APP operator. 4: Based on the competitive product analysis, visually observe the industry ranking of your own APP and analyze the industry status of your own APP. Advanced Duet: Setting Goals, Matching Resources with Goals For each promotional action, what goals do you hope to achieve, make a plan, and determine the promotion budget. Advanced Trio: Accurately select channels and spend money where you want For example, female shopping and camera tool apps are relatively suitable for placement on Weibo Fans Channel . 60% of female Weibo users born after 1990 are accustomed to shopping (data refer to the white paper on the research on online behavior of post-90s users by Xiaoniao Push). Xiaoniao Push’s post-90s optimizer Fans Channel has great creativity and focuses on research on post-90s users, which is closer to the thinking of the user group. As for making TV commercials, rich people are welcome to do so, but I personally feel the effect is average. Financial management APPs should be good. Watching TV at home, I was deeply impressed by the CCTV bid winner "Yilong Loan" (I felt like I was advertising for them); You can also try limited-time free channels , such as Xianyou Technology's limited-time free encyclopedia , Gaoqu.com and other channels. 3. Various brush contents: 4. Self-built channels: 5. Activities: 6. H5 communication: 7. Subsidize the client's communication activities: 8. Viral Marketing : 9. Marketing by influencers, celebrities or internet celebrities: 10. Offline promotion : If you have enough human and material resources to support it, it seems that the user stickiness is not high, which remains to be discussed. 11. Flash the device: 12. Brand Advertising: 13. Accurately display advertising: Effectively select target users based on user population tags, thereby influencing user minds, guiding users to actively download, and accurately targeting your target population. Cost-effectiveness is the most important. The rest must be perfect APP Top Promotion (www.opp2.com) is the top mobile APP promotion platform in China, focusing on mobile APP promotion operation methods, experience and skills, channel ASO optimization ranking, and sharing APP marketing information. Welcome to follow the official WeChat public account: appganhuo [Scan the top APP promotion WeChat QR code to get more dry goods and explosive materials] |
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