The release of LeEco MAX2 shows how LeEco’s ecosystem drives the mobile phone industry.

LeTV, which creates wind out of nowhere and leads users to chase wind, is like a heroic legend in China's IT Internet. And this time, with the release of the Force Jinle MAX2, LeTV has written a new heroic chapter for us.

The ultimate storage space allows the Force energy to be fully stimulated

LeTV has launched a new color scheme for Le MAX2: Force Gold and a 128GB version of Le MAX2, priced at 2,799 yuan. Other hardware specifications remain unchanged from Le MAX2, including an integrated metal body, a 5.7-inch 2K screen, a 21-megapixel rear camera, an 8-megapixel front camera, a 3100mAh battery, dual-protocol Le Flash Charge, dual-SIM full network access, a USB Type-C interface, and CDLA digital audio.

When talking about the reason why LeTV increased the capacity of Le MAX 2 to 128GB, Feng Xing, president of LeTV Mobile, said: 128GB without content is just a trick. Therefore, LeTV will also make full use of the 128GB capacity by relying on the powerful resource advantages of rich content platforms such as LeTV Video and LeTV Music.

In addition to dopamine gold, there is also force gold

LeEco used a new "Dopamine Gold" color scheme in the Le 2 series, which gave users a refreshing feeling. This color, which was mixed after repeated considerations between gold and rose gold, is perfect for young users with a romantic and literary atmosphere, but it lacks some matching value for tough and masculine users. Therefore, in order to meet the needs of specific users, LeEco launched a new Force Gold color scheme and further adapted it to the entire Le 2 mobile phone series.

According to official introduction, the color scheme of Le MAX2 Force Gold was developed through cooperation between CMF experts and professional color psychology experts. After dozens of adjustments, it allows consumers to be psychologically influenced when they see the color scheme of the phone, thereby stimulating the force and positive energy in the users' hearts.

Use the ecological wind to gather users and drive the industry forward

LeTV Mobile has seized the limelight by launching new products. Although the products have only undergone minor upgrades in color and hardware, the price has become the biggest highlight of LeTV phones.

Feng Xing said: Judging from the achievements of many online third parties during the past 618 shopping festivals, LeTV ranked second only to Apple, which ranked first, with a very small gap, and established its position as the sales champion among domestic brands priced above 1,000 yuan.

In this IT Internet world, LeTV, as one of its disruptors, has become an iconic enterprise and a weather vane of China's Internet with its complete ecosystem of platforms, content, terminals and applications.

LeEco Mobile, with its huge potential of ecological reaction, sold more than 10 million units in one year from May 19, 2015 to May 19, 2016, creating a legend in the mobile business field. In April this year, LeEco's mobile phone sales have entered the top three online and the top eight overall. Such impressive performance is by no means accidental. As Feng Xing once said, "LeEco's mobile phone achievements are inseparable from the team, awe, and our courage and fearlessness to create our own outlet."

The core competitiveness that LeEco has always upheld is the word "ecosystem". So how does the definition of LeEco's ecosystem promote the progress of the industry? Feng Xing believes that the definition of a good mobile phone must first be of excellent quality, superior performance, and good quality, and it must be liked by users from the inside out, from the appearance design to the content and services.

The attributes of the ecological mobile phone: First of all, its concept is not to treat the mobile phone as hardware, but as a service platform. Therefore, the basic definition of LeTV mobile phone is that it is not a simple communication hardware, but a platform that provides users with rich ecological services. Judging from LeTV's current resources, it is a platform for a large number of content services.

Of course, this ecological service is far more than just content. Therefore, fundamentally speaking, ecological mobile phones are not based on hardware profits, but use the income from ecological services to subsidize the losses of hardware.

The competition in China's mobile phone market is brutal and fierce. In this bloody battle in the mobile arena, LeEco Mobile has emerged as a dark horse through ecological counterattack and stood out from the crowd. As the saying goes, heroes are revealed in times of turbulence. LeEco's true nature is to create value for users, the driving force behind the development of the company. Therefore, users themselves are the real heroes.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.