Great Wall Motors launches "Ola Mobility" to develop shared mobility business

Recently, Great Wall Motors is transforming from a traditional automobile manufacturer to a mobile travel service provider, and has launched a shared travel business brand "Ora Travel".

ORA Mobility will mainly use new energy products as a carrier, relying on the Internet, big data, artificial intelligence and other technologies to build a diversified travel platform. ORA Mobility is an important strategic measure for Great Wall Motors to transform from a manufacturing company to a service operation company.

It is reported that the first phase of ORA Travel's start-up capital has reached 1 billion yuan. ORA Travel will integrate "time-sharing leasing + online car-hailing + long-term and short-term leasing" as its core business segments, expand the after-market industrial chain, take travel as the core, connect various life scenarios, and create a new travel ecosystem.

At present, ORA Mobility will be based in the Beijing-Tianjin-Hebei region, backed by Xiong'an, and facing the whole country. It will establish bases in East China, Hainan, Southwest China and other places to form a reasonable distribution among regions and accelerate domestic urban expansion.

It is reported that ORA's business advantage lies in the fact that it is backed by Great Wall Motors, has strong financial strength and a strong business model. ORA will provide customers with a series of comprehensive services such as car sharing, car rental, insurance, chauffeur service, sales, etc. through multi-dimensional online and offline channels, and build a smart travel ecosystem.

It is understood that by 2020, ORA plans to have 200,000 vehicles, serve 150 million users, cover 200 cities, and have a market value of more than 30 billion. At the same time, ORA plans to complete the layout of outlets in 200 cities in 2020 and expand the global market layout in 2025.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.