Zhang Chaoyang: Make the lives of Chinese netizens more enjoyable

With the rapid development of Internet technology, the increasing amount of video content and the continuous innovation of terminal devices, most netizens have raised the question of "what to watch and where to watch it". In order to solve this problem and stand out in the fierce competition in the video industry, video websites are on the road of continuous exploration.

At the launch conference of the third season of "The Lady in the City" held on September 3, Sohu CEO Charles Zhang said that Sohu Video is constantly working to enrich the website's video content, whether it is a domestic hit drama, an overseas drama or a self-produced drama. It has only one goal in launching high-quality new dramas, which is to make the lives of Chinese netizens more enjoyable.

It is reported that the new season of "The Best Lady" is starred by Yu Shasha and created by the original team of "The Internet's No. 1 Godly Drama" "Diaosi Man", and gathers dozens of the most popular and topical celebrities to subvert the performance. This time, Sohu Video will continue to follow the mobile terminal first, and will be launched on the mobile terminal at 0:00 on September 3, and on the PC terminal at 8:00 in the morning, with a total of 8 episodes, continuing the "Wednesday Laughing Field" of launching a comedy episode every Wednesday.

In 2014, video websites continued to increase their investment in self-produced dramas, producing a number of self-produced dramas that were popular among netizens. Sohu Video also made a heavy investment in self-produced dramas. Zhang Chaoyang believes that the third season of "The Best Lady" is a drama on par with "Diaosi Man" and will become a phenomenal self-produced brand.

Prior to this, the first and second seasons of "Ladies of the Top" had accumulated more than 400 million views, and had accumulated a lot of popularity and explored a set of its own style, which was quite popular among young men and women. The third season will upgrade the plot on the original basis, and invite many popular domestic first-line stars such as Yao Chen, Song Jia, and Guo Caijie to participate in the performance, and strive to create the "best female comedy" on the Internet.

Zhang Chaoyang, who made his screen debut in the drama, said that the drama was highly anticipated before it was even aired and attracted the attention of a large number of high-quality advertisers. He believed that "The Best Lady" would become a bright spot in the ocean of self-produced dramas. Sohu Video is still exploring new alternative forms of self-produced dramas, and the pace of self-produced dramas will not stop.

After launching "Diaosi Man", "Jipin Lady", "Secret and Great" and "Fleeting Time", Sohu Video has opened up a distinctive development path in the video industry. Whether it is the scale of self-produced dramas, category innovation or shooting technology, Sohu's self-produced content has made breakthroughs, making the status of video websites rise rapidly in the minds of viewers, comparable to satellite TV dramas.

With the brand influence of "large self-made, high broadcast, wide audience", Sohu Video has continuously set the highest record of online self-made content broadcast, and refreshed the standards of the online video industry. The self-made dramas of video websites have formed a comprehensive industrial chain integrating various functional platforms such as screenwriters, production, actors, post-production, publicity, and marketing, and can compete with satellite TV dramas.

As video websites continue to purchase dramas and produce their own, the video content on the Internet will be richer in the future. As Zhang Chaoyang said, the lives of Chinese netizens will become more fulfilling.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.