Weibo released a mobile phone report, and fewer and fewer people use iPhones

There is another new smartphone report, and this time the data is not for shipments, but focuses on user usage behavior.

On June 1, Weibo and market research company Canalys jointly released the "2017 Smartphone Micro Report" (hereinafter referred to as the "Report"). The report results come from a quantitative analysis of Weibo users' active behavior data in 2017.

Therefore, we can also understand that the scope of this report is "what phones people who use Weibo use", rather than "what phones everyone uses". Given that Weibo's monthly active users have reached 411 million, and mobile devices account for 93%, the actual user usage data recorded by Weibo is still highly referenceable.

OV, Huawei, and Xiaomi: Their positions are becoming more stable

Judging from the amount of active device brands, although the share of iPhone has been declining every year, it is still the largest, accounting for 30%; OPPO and vivo account for 18% and 16% respectively, ranking the top two among domestic brands, and the ranking is the same as last year; Huawei accounts for 12%, which is an increase compared with last year.

Samsung, once the leader in Android, has seen its active share drop to 3%, lower than Meizu.

In terms of new additions and retention when changing phones, the share of new iPhone devices has declined, and the retention rate has also dropped by 5% compared to last year; while the new additions and retention of the four major domestic brands have increased, with the retention rates of Huawei and Xiaomi increasing by 9% and 8% respectively.

Combining the three sets of data, we can find that although iPhone still accounts for the largest proportion of users, users' intention to choose a new iPhone when replacing a new phone has declined. On the contrary, more and more people are choosing Huawei, OPPO, vivo, and Xiaomi, and the total number of active devices from these four brands has reached 55%, exceeding the total of other brands.

This conclusion is also reflected in the data on replacement trends in the report.

Whether it is Android or iOS users, the proportion of choosing iPhone when replacing a new phone is decreasing, and according to data from previous years, the proportion of Android users choosing Apple has been declining for three consecutive years. However, the willingness of iOS users to replace their phones with Huawei, OPPO, vivo, and Xiaomi has increased by 3%, 2%, 1%, and 1%, respectively, which also reflects that Weibo users' loyalty to iOS has declined.

It is also possible that Apple users no longer like to browse Weibo?

But in the final analysis, whether looking at the number of active devices and replacement rates of Weibo users or the shipment volume, the four major domestic mobile phone brands have caused a considerable impact on Apple.

According to a report released by IDC in May, Huawei shipped 21.2 million units in the first quarter of 2018, accounting for 24.2% of the Chinese market share, while OPPO, vivo, Xiaomi, and Apple accounted for 18.9%, 16.3%, 15.1%, and 11.3% respectively. This is not much different from the market share ranking in Q4 2017.

In the Android camp, the market positions of OV, Huawei, and Xiaomi have become increasingly stable, and the market share of "other" mobile phone manufacturers is even lower than that of Huawei, which ranks first. Shipment volume and market share will further affect the voice of each manufacturer in the supply chain and sales channels. In the future, "Others" will have a harder time than in previous years. They will not seek to shake the position of the four major brands, but only to survive in the cracks.

OV users show love, Xiaomi and Huawei users doge face

The report also released several sets of small data on the portraits of Weibo mobile phone users.

The new iPhone users are mostly female, aged between 19 and 39, and are mostly from first- and second-tier cities.

The user portraits of the new OPPO and vivo phones are similar, with slightly more women and most of them in small and medium-sized cities. It seems that it will take some time for the label of "factory girl" to be completely removed.

The situation is just the opposite for Huawei and Xiaomi. Mainstream models such as Huawei P10, Honor 9, and Xiaomi 6 are mainly used by male users, and most of them live in third-tier and above cities.

The data on emoticons is also very interesting. Vivo and OPPO users like to send love (although this emoticon only reminds me of star chasers and movie sellers), while Xiaomi, Huawei, Samsung, and Meizu users like to send "annoying dog". "Laughing and crying" and "spreading hands" are also very popular emoticons. Life on the Internet is really helpless.