According to recent news, the Audi Group revealed the market challenges and supply chain problems it faces in its third-quarter financial report released recently. In the third quarter, Audi Group delivered 407,390 vehicles, down 16% year-on-year, revenue fell 5.5% to 15.322 billion euros, and operating profit plummeted 91% to only 106 million euros. In the first three quarters of this year, sales of Audi, Bentley and Lamborghini brands fell 10.9% year-on-year. In the U.S. market, Audi brand sales fell 16.8%, while in Europe and China they fell 9.8% and 8.5%, respectively. Bentley brand sales fell 26.6% in the first three quarters, but Lamborghini sales increased 8.6% and operating profit increased 9.8%. In the first three quarters, Audi Group delivered a total of 1.25 million vehicles, with revenue falling from 50.4 billion euros to 46.3 billion euros and operating profit falling from 4.6 billion euros to 2.09 billion euros. Despite the challenges, Audi Group is updating its product line-up and plans to launch 15 new models by 2024, including the A5 and Q5, which is expected to significantly boost sales. At the same time, Audi will also adjust its strategy in the Chinese market, focusing more on cooperation with partners and producing models specifically for the Chinese market. Zikuai Technology |
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