Their driving assistance systems are so awesome

Autonomous driving has now basically been determined to be the future development trend in the automotive field, but there is still a long transition period from manned driving to autonomous driving. The technology that continues to develop during this transition period and paves the way for the popularization of autonomous driving cars in the future is called the advanced driver assistance system (ADAS).

At present, many companies have been thriving in the ADAS field, including international leading professional suppliers, various technology giants, and Chinese local companies that are beginning to catch up. The future prospects of ADAS are also very bright. After all, the realization of the goal of autonomous driving is not achieved overnight. It requires the continuous development and growth of ADAS technology and platforms. Through a gradual process, various ADAS technologies complement each other, and only in the future can a true autonomous driving system be formed.

At present, in the ADAS field, various types of manufacturers have begun to cooperate, hoping to have their own place in this field. After all, in such a broad field, if they can seize the initiative or lay a good foundation, they will be able to play an important role in it after the popularization of driverless technology.

BMW/Intel/Mobileye

These three companies can be regarded as industry leaders in their respective fields. Whether they are vehicle manufacturers, chip suppliers or technology solution providers, the cooperation between BMW, Intel and Mobileye will undoubtedly bring the greatest impetus to the development of ADAS technology. The three parties have announced that they will jointly develop autonomous driving cars based on the BMW i Vision Future Interaction concept car in the future, and the mass-produced version will be launched in 2021.

First, BMW has already proposed the concept of highly automated driving on the new 7 Series and 328Li, but due to the lack of R&D strength at the chip and algorithm level, it has always remained at the conceptual stage. Intel has been continuously developing in the fields of Internet of Vehicles, big data computing, and recognition algorithms for many years, and has always hoped to compete with its old rival NVIDIA.

Mobileye, an Israeli company with a relatively small reputation among the three parties, is not considered an international giant in the eyes of ordinary users compared with BMW and Intel, but it is already a leading manufacturer in professional fields such as autonomous driving and image recognition. In addition to BMW, GM and Tesla are also partners of Mobileye. The company can build a bridge between BMW and Intel chips and implement ADAS technology through special algorithms.

NVIDIA/Infineon/Elektrobit

As Intel's biggest competitor in the field of assisted driving, NVIDIA has also set up its own R&D team. NVIDIA has also joined forces with Infineon and Elektrobit, both well-known manufacturers in their respective fields. The three companies have integrated NVIDIA Drive PX autonomous driving computing chips, Infineon AURIX 32-bit triple-core processors, and Elektrobit's EB tresos onboard computer AUTOSAR 4.x compatible software architecture.

NIVIDIA's Drive PX autonomous driving computing chip can be used with high-definition cameras and sensor input signals, and can also analyze the above signals. Infineon's AURIX 32-bit three-core real-time processor can improve the safety and security level of the system. Elektrobit's EB tresos in-vehicle computer software architecture not only integrates the Linux system language, but also applies the AUTOSAR 4.x compatible in-vehicle open system architecture. In addition, it can also realize mutual communication between CPUs at a high system security level.

Google/Chrysler

Google’s most famous product is actually its very cute self-driving car, and self-driving cars rely on the integration of various ADAS technologies to ultimately achieve their goals.

Now, Google has cooperated with Chrysler, a traditional car manufacturer, to transfer the essence of sensor arrays and computer technology from its early prototypes to Chrysler cars. In this way, the company can continue to conduct technical research on a normal working prototype and lay the foundation for future production models.

Later this year, a fleet of nearly 100 Chrysler Pacifica hybrid vehicles will be unveiled. The number of cars will more than double Google's previous R&D fleet. These cars will be modified at a dedicated manufacturing plant in Michigan, and the modification plan will be provided by the design team of the collaborative center of both parties. The fleet will first be initially tested on Google's own test roads, and then join the original Google fleet and conduct trials on public roads. It is reported that Google's original fleet has been tested on the road in four cities in the United States.

Sony

In the field of image sensors, Sony can be said to be the undisputed leader in the industry. After various technology giants and Internet giants have entered the automotive industry, Sony has also established its own independent automotive business department, intending to develop the market for automotive CMOS image sensors.

Currently, both technology giants and traditional automakers are actively developing autonomous driving and ADAS, so the demand for automotive CMOS image sensors will increase. Therefore, Sony has established three independent departments: "Automotive Business", "Module Business" and "Product Development Business", which will make itself an important manufacturer in the ADAS field.

Tencent Eye

In addition to professional suppliers integrating ADAS into their products before cars leave the factory, it is not difficult for users of older cars that are not equipped with ADAS functions when they leave the factory to experience the functions brought by ADAS.

Tencent, one of China's Internet giants, has also seen the development potential of the ADAS field and launched ADAS intelligent driving safety hardware called "Shenyan". Tencent Shenyan is in no way inferior to the ADAS functions that come with the original car. Whether it is lane keeping, driving assistance and other functions, they can be provided to car owners through integration with the original car's driving data.

Compared with Mobileye's retrofit solution, which costs up to 17,800 yuan, Shenyan can provide similar professional safety driving assistance solutions through a relatively cheap and friendly strategy, and does not require professional technicians to install the solutions, so it has considerable potential in the retrofit market.

Hammerhead Shark

In addition to Chinese Internet giants such as Tencent, some domestic small and medium-sized manufacturers have also begun to make achievements in the ADAS field. For example, after obtaining 30 million Pre-A round of financing, Hammerhead Technology began to further adjust its ADAS product algorithm and began to plan small-batch product production.

The biggest highlight of the Hammerhead Shark product is that, unlike the industry's monocular vision system that adopts the method of first identifying and then estimating the distance, the ADAS technology based on binocular vision can directly measure the distance to the obstacles ahead instead of estimating them, without the need to build and maintain a database for long-term identification of objects ahead.

The dog

Like Tencent Shenyan, Haohao Kaiche Technology Company has also set its sights on the aftermarket of ADAS and launched the Nagou Intelligent Driving Safety Cloud Terminal. The latest generation of Nagou N2 is equipped with a new Cortex A53 8-core 64-bit CPU with a main frequency of 2.0GHZ, which can greatly improve the data computing speed. In addition, in terms of functions, based on the lane departure warning and anti-collision warning functions of the first generation of products, it has added functions such as automatic contact for rescue after collision, fatigue driving warning, pedestrian recognition, vehicle remote monitoring, and vehicle search. At the same time, it also integrates the functions of 4G Wi-Fi and driving recorder.

In addition, Nagou N2 is not only an intelligent driving system, but also a data terminal and Internet of Vehicles platform that can effectively collect driving behavior data and establish a scientific driving behavior analysis data model and large database.

Many manufacturers have seen the huge development potential of ADAS technology in the next five years or so, and both technology giants, semiconductor manufacturers and Internet companies have begun to play their respective strengths in this field, hoping to pave their own development path before the popularization of driverless technology. Even from the current perspective, ADAS has fundamentally changed the control method and user experience of traditional cars, and has begun to make the realization of driverless cars in the future no longer just a theoretical possibility.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.