Apple confirms for the first time its self-driving car program is making a comeback?
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According to foreign media reports, on November 22, Apple's product quality director Steve Kenner submitted a letter to the National Highway Traffic Safety Administration (NHTSA), strongly requesting NHTSA to treat companies that have just entered the field of autonomous driving technology research and development fairly, and hoping to seek the same treatment as established companies. As a result, Apple's plan to manufacture self-driving cars was disclosed for the first time. The letter was submitted to NHTSA along with an unusual statement. In the statement, an Apple spokesperson confirmed Apple's research work on autonomous driving systems, saying that autonomous driving systems will change "the future of transportation." In the letter, Apple has repeatedly emphasized that "autonomous vehicles will bring huge benefits to society," saying that autonomous driving technology will help avoid traffic accidents and save lives. After the letter submitted to NHTSA was exposed, the regulator will have routine talks with companies on autonomous driving rules."Apple uses machine learning to deliver smarter, more intuitive, and more personal products and services," Kenner wrote in the letter. "Apple has invested heavily in research into machine learning and automation, and is excited about the potential for automated systems in many areas, especially transportation." Next, Kenner suggested taking better privacy protection measures for consumers who use data sharing services to ensure the security of user information. In addition, Kenner also hopes that regulators will consider the impact of self-driving vehicles on employment and public areas from an ethical perspective. "Because self-driving vehicles will have a wider and more profound impact on humans, car companies should also consider their ethical impact." Apple also pointed out that ethical considerations include privacy, the way vehicle systems make decisions, and the impact on employment and public areas. Experts disagree on whether self-driving cars will cause traffic jams or clear roads. They also seem to disagree on whether self-driving cars will free up space for parking and refueling. Some analysts warn that self-driving cars will lead to job losses for low-skilled workers, such as taxi and truck drivers. In the letter, Apple put forward its own demands, hoping that the regulatory authorities can provide a fair competitive environment for new entrants in the field of autonomous driving and set fewer restrictions on the testing of autonomous vehicles, saying that "well-known manufacturers and new entrants should be treated equally." In addition, new entrants should be allowed to conduct road tests more quickly. Apple pointed out that it takes several months to wait for the approval of the regulatory authorities each time, which seriously hinders the research and development process. Although Apple's current focus is on autonomous driving systems, the letter shows that Apple is very likely to develop and produce its own cars in the future, rather than just providing technology to automakers. An Apple spokesperson elaborated on the letter to NHTSA: "Apple is investing heavily in machine learning and automated systems, which will have a wide range of applications, including transportation. We are speaking out to work with NHTSA to better define the future direction of our industry." According to people familiar with the matter, hundreds of Apple employees began researching electric cars two years ago. In February last year, foreign media exposed Apple's secret R&D laboratory near its headquarters in Cupertino. Since then, there have been many reports about the difficult progress of Apple's plan, but Apple's senior management has never admitted to the plan to build a car. Earlier this year, Apple appointed Bob Mansfield as the head of its car project. Not long ago, Apple was revealed to have shifted its research and development focus to supporting the autopilot system of cars. A series of events show that Apple's car-making plan seems to have never been shelved. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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