Crazy Xiao Yangge: E-commerce will not cause the real economy to fall, it will only make goods cheaper

Recently, some people believe that the development of e-commerce has led to the decline of physical stores and dealt a blow to the real economy. In response to this, "Crazy Little Yangge", the first Douyin anchor with over 100 million fans, responded in a live broadcast on October 23. He said that e-commerce is not the enemy of the real economy, but its partner.

He believes that without e-commerce, the cost of offline shopping would be higher and the price of goods would be more expensive. Through e-commerce platforms, consumers can more easily compare and choose goods, prompting offline merchants to improve their services and quality, thus achieving online and offline interaction and win-win results. He also said that e-commerce is a product of the development of the times and must keep up with the pace of the times and cannot stagnate.

It is reported that the real name of "Crazy Little Brother Yang" is Zhang Qingyang, 26 years old, and graduated from Hefei University of Technology. In 2015, he began to upload short videos on the Internet platform with family comedy as the theme, attracting a large number of fans. In 2019, he transformed into a live broadcast anchor, and won the love of netizens by "reverse sales".

According to the Qichacha APP, "Crazy Brother Yang" currently controls 13 companies, covering cultural media, live e-commerce, venture capital, supply chain management, transportation facilities and other fields. The core of these is Hefei Three Sheep Network Technology Co., Ltd. (hereinafter referred to as Three Sheep Network), a platform focusing on live streaming, supply chain management, content operation and other services.

The Three Sheep Network not only provides strong backend support for "Crazy Little Brother Yang", but also provides opportunities and platforms for others who want to engage in live streaming or video editing.

It is reported that there are more than 9,000 online editors on the Three Sheep Network. They can re-edit the live clips of "Crazy Little Brother Yang" and upload them to the platform to get orders for the small yellow car. Most of these editors are mothers, disabled people, failed entrepreneurs, college graduates and other people in need of help. According to "Crazy Little Brother Yang", he pays these editors 50 to 60 million yuan in salary every month, which has also triggered heated discussions among netizens.

According to previous media reports, in 2022, the total transaction volume of Three Sheep Network on the Douyin platform was nearly 6 billion yuan, with operating income of 860 million yuan and actual tax payment of 200 million yuan. In Q1 2023, Three Sheep's operating income reached 350 million yuan, a 60-fold increase over the same period last year, and the annual platform sales are expected to reach 15 billion yuan. Three Sheep Network has also actively created the supply chain 2.0 version, realizing "paperless office" and one-stop processing from merchant entry, product submission, quality control to contract signing, to help the further development of the real economy.

From grassroots to hundreds of millions of fans, from a comedian to a business tycoon, "Crazy Little Brother Yang" has proved the potential of e-commerce in his own way, and has also provided employment and income channels for many people in need. The fact is indeed as he said, without the flattening of business processes by e-commerce, it would be difficult for consumers to enjoy such low commodity prices, rich choices and convenience today. From the current perspective, e-commerce will not cause the fall of the real economy, but make it more dynamic and competitive.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.