Who says super IP is king? Small and beautiful web dramas are equally exciting.

In 2015, IP became the hottest word in the film and television industry and a hot topic in major forums. Many familiar TV series such as "The Journey of Flower", "Swords of Legends", "Grave Robbers' Chronicles" and "Tiny Times" are adapted from super IPs.

When such original novels are adapted into film and television dramas, the topic effect created by the fans of the original works will quickly put these film and television dramas on the altar of broadcasting.

However, there are some web dramas that do not have super IPs but still perform unexpectedly well. We will list for readers those hidden gems that are overshadowed by the brilliance of super IPs.

Started from imitation and grew up in local culture

It is not uncommon for Chinese film and television works to imitate well-known foreign film and television works, and the online drama circle is no exception. The online drama "Mao Pian", which launched its final episode this year, has its first episode of the first season based on the British drama "The Flying Thief", and has many similarities in settings. However, its excellence lies in that it started as an imitation and eventually grew into an excellent local online drama.

In the play, Mao Pian refers to the small swindlers on the street. In the play, a Mao Pian gathers elites from all walks of life to form a fraud gang. They are liars and thieves, but they have professional ethics. They calculate every step carefully and finally catch the greedy, lustful and unkind people in the net.

Such a theme is destined to never appear on TV screens. It only belongs to the Internet and grows on the Internet. This drama incorporates some fraud cases that happened in China into the plot, becoming more and more down-to-earth and keeping up with the trend of the times. From far-fetched copying to seamless design, it has achieved the transition from imitation to transcendence, and can be called the Chinese version of "Anti-Fraud Encyclopedia".

The director's concept of this drama is also refreshing: there are thousands of values ​​in the world, and the work cannot only have monotonous positive materials, but should be full of life, with various values ​​colliding with each other. The protagonist's values ​​are not equal to the values ​​advocated by the director.

As a pioneer of the concept of online drama, "Mao Pian" refused to blindly follow the trend and add more filming in this year when online dramas are the most popular, and chose to write a full stop. It has to be said that this is a responsibility to the work. The serious attitude and full sincerity of the production team make this drama even more worth watching.

IQ online, rigorous logic

Another point that domestic TV dramas are criticized for is that they have no logic and ignore the audience's IQ. Once the audiences who have been poisoned by "stupid" domestic TV dramas come across a drama with a high IQ, they will all celebrate and spread the news.

The online drama "Psychological Crime" is the first domestic crime suspense online seasonal drama adapted from the series of novels of the same name written by writer Remi. The characters in the drama do not have exaggerated faces. Everything shown in the drama is so simple and real, and it integrates the details of life, as if it is a story happening around us. In addition, unlike other TV dramas that are dragged out, the compactness presented in this drama can make the audience feel very involved.

"Criminal Mind" is different from the unrealistic re-enactment produced by "Sherlock Holmes" and the neurotic deduction of "Sherlock". Like a professional profiler, it uses details to piece together the true face of the crime and uses rigorous logic to deduce the truth of the matter step by step.

Although it is regrettable that "Psychological Crime" was taken offline for re-editing, it also gives people hope for online dramas. After all, there are still some domestic dramas that are willing to present the details of life realistically and respect people's average IQ. At the same time, we also look forward to the emergence of outstanding suspense masterpieces after the strict review of online dramas.

Accurate positioning and novel plot

There are two types of domestic bad dramas: one is just "haha" from beginning to end, and the other is "so damn toxic". The former is responsible for smashing the statue of God but insists on saying that it is a different interpretation of the classic, while the latter is to tell you directly that this is bad, and the bad is just to make you laugh. The positioning of the web drama is the key to determining whether it is a bad drama.

The popular TV series "Go Princess Go" is based on the online novel of the same name. It tells the story of a modern playboy who travels through time and space to become a princess. After many twists and turns, she ends up falling in love with the prince! You can think of this kind of drama as BGBLGL, and the criticism is the highlight. If everyone enjoys watching it, it's a victory.

Based on the positioning, part of the costumes of this drama are deliberately made to look gaudy, just for the audience to complain about, which is actually a well-intentioned move on the other hand.

A big reason why many TV dramas nowadays disappoint people is that the audience's expectations do not match what is presented in the TV dramas. The high popularity of the drama "The Rise of Phoenixes" is reflected in their positioning, the actors' appearance, acting skills and the director's control of the picture. To be honest, there are not many dramas that can make such gaudy costumes look beautiful.

Sometimes, instead of spending money on a big IP and then spending a lot of money on publicity and promotion, it is better to find the right positioning and figure out what the audience really wants. With more sincerity and less utilitarianism, a small investment can also bring big returns.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.