Toyota admits defeat and announces $10 billion investment in the US. Trump, the top troll in the US, is laughing.

Toyota recently announced that it will invest $10 billion in North America in the next five years. In the past 60 years, Toyota has invested a total of $22 billion in North America and has 136,000 employees. According to relevant reports from Japanese media, Toyota's move is mainly to promote its autonomous driving research and production line in North America.

$10 billion is not a small number, accounting for 42% of Toyota's total investment in North America over the past 60 years, and this investment does not include Toyota's investment in building a factory in Mexico. Although Akio Toyoda did not respond to whether this investment was related to Trump, the industry already knows it.

"Governing the country with Twitter" is the best in the world

On January 9, 2017, Trump tweeted that if Toyota built a factory in Mexico and sold cars to the United States, then tariffs would be raised. In just a few minutes, Toyota's stock price evaporated by $1.2 billion. An investor said that Trump's move reminded him of Mussolini.

Managers of Janus Asset Management Group stated in an interview with Bloomberg: Although Trump's move to bring production lines back to the country is a good thing for the sluggish US economy, it is too radical.

Mussolini was the dictator of Italy during World War II and one of the founders of fascism. Trump's practice of raising taxes on Toyota cars is exactly the same as Italy's method of controlling corporate interests at the time, which eventually led to the collapse of the Italian regime.

Trump is an outstanding entrepreneur, and the measures he has taken are in line with the principle of entrepreneurship, but they seem a bit absurd from a social perspective. In addition, the manager criticized voters who voted for Trump, saying that Trump's reduction and relaxation of regulations on the financial industry actually benefit elite investors, and the living conditions of the working class people may not necessarily be improved.

Toyota has a trick up its sleeve

Toyota Motor's investment projects this time are mainly in production and artificial intelligence. Although this is the general direction, the projects they are most interested in are still retained in Japan, namely lithium batteries and hybrid. On November 24, 2016, Toyota Motor released recent news, claiming that they are researching a new type of car battery that is more durable and can increase driving distance by 15% to 25%.

Lithium batteries are a key technology for electric vehicles with great potential. Of course, the lower-than-expected lithium content in the earth is also an important factor in promoting the development of lithium battery technology. As a traditional manufacturer, Toyota Motor has to improve its lithium battery technology in order to compete with new car manufacturers such as Tesla.

In addition to battery technology, Toyota's hybrid system is also their major achievement. In May 2016, Toyota's global sales reached 9.014 million vehicles. At the same time, Toyota announced that its hybrid system will be sold as a package. Unlike Tesla's open patents, even competitors can buy a complete hybrid system and solution.

The average fuel consumption of this hybrid system is lower than the road requirements of local governments. However, when it comes to this system, many media have expressed pessimism. The reason is that after asking BMW, Mercedes-Benz and other car manufacturers, the relevant spokespersons said that they did not want their cars to be branded by competitors, and finally concluded that the sales performance was expected to be poor.

However, this conclusion is wrong. Toyota is not selling to traditional large manufacturers. New car manufacturers are springing up all over the world. There are already hundreds of them in China alone, and there may be more in the future. These small and medium-sized car companies are Toyota's best customers, just like some mobile phone manufacturers do not make their own processors, but buy them directly from Qualcomm. There is still a market.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.