Big data reveals the image of car owners: Cadillac and MINI are caught in the crossfire

Recently, AutoNavi Maps and the Ministry of Transport Research Institute jointly released the 2016 China Major Cities Traffic Analysis Report, which shows the ranking of cities with the most traffic congestion in China in 2016 and analyzes driving behavior across the country in 2016.

At the same time, the traffic report released by AutoNavi Maps also analyzes and summarizes the driving behaviors of car owners of different brands. Among them, car owners of different car brands also have different performances in driving behaviors.

According to the report, most of the brands on the 2016 "barbaric" driving rankings are mid-to-high-end cars, among which MINI owners ranked first with 80.68 points, becoming the "most barbaric drivers", which may be related to the large number of female MINI owners; SUV brands such as Land Rover and Jeep are also among the barbaric drivers; and brands that focus on vehicle performance such as Cadillac, BMW, and Porsche are also on the list.

In contrast to the barbaric ones, the most civilized brands in 2016 were all domestic brands. BAIC Huansu ranked first with a score of 88.7.

Consistent with the driving habits of car owners, the activeness of going to the repair station shows that owners of car brands with more "barbaric" driving have a higher proportion of going to the repair station. According to the car model repair popularity ranking in the report, Dongfeng car owners go to the repair station most frequently, followed by Subaru, Audi, DS, etc. Most of these brands are on the list of "barbaric" driving brands.

At the same time, based on the travel analysis of some high-end car brands, the results show that the destinations where Mercedes-Benz owners travel most frequently are mainly high-consumption and business places such as villas, airports, high-end hotels, and hot pot restaurants; BMW owners go to pedestrian streets, shopping centers, industrial parks, etc. more often, and tend to consume; while Audi owners' destinations are more concentrated in colleges and universities, national attractions, government agencies, etc.; Infiniti owners frequently go to young places such as plastic surgery hospitals and cinemas; Volvo owners go to cultural attractions such as temples and time-honored brands more frequently.

Interestingly, Cadillac owners visit exclusive bathing and massage venues more frequently.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.