In recent years, with the popularization of awareness of dental protection and health care, functional toothpaste has been very popular in the market. But at the same time, it also faces the tendency of concept hype. In March this year, a toothpaste company was fined 6.03 million yuan for false advertising. Previously, the property regulations of toothpaste and toothpaste-related products, such as dental floss and toothbrushes, were very vague. In addition, since there are no clear regulations on toothpaste products, many brands use medical terms in toothpaste promotions, exaggerating the efficacy of toothpaste and claiming that toothpaste can cure dental diseases. Experts explain that this type of advertisement is actually suspected of false advertising. Black toothpaste series: Copywriting: Going for a drive in midsummer, the sky is clear and the clouds are white. It is so white and fresh, just like the feeling of Black Toothpaste. Copywriting: Go for a drive in midsummer, the mountains and fields are all green, so white and fresh, just like the feeling of Black Toothpaste. MAXAM toothpaste: Copywriter: Other people's bacteria have eaten away In addition to the above print advertisements, you can also go to Youku, Tencent Video and other apps to find a series of creative toothpaste advertisements . Toothpaste advertising copy: 1. Eat whatever you want, hot, cold, sour or sweet. 2. Your smile shines like a diamond. 3. Professional repair anti-sensitive toothpaste. 4. Toothpaste is nutritious and teeth love it. About the whitening effect of toothpaste 1. Original white, healthy whitening. 2. Dazzling Whiteness: Reduce tooth stains and effectively whiten teeth. 3. Porcelain white: whitening and smooth. 4. Folding whitening formula: natural whitening. 5. Unique quick-whitening factor, whitens teeth in 15 days. About the breath-freshening effect of toothpaste 1. Toothpaste is nutritious and keeps you fresher longer. 2. Traditional Chinese medicine toothpaste gives you fresh breath. 3. Lemon and green tea are super refreshing. 4. Contains fresh mint formula to give you fresher breath. 5. The freshness is beyond imagination and unprecedented. About the efficacy of solving oral problems 1. Excellent mouth protection, no need to worry about oral problems. 2. All-round 7 effects: 1 bottle fights against seven major oral problems. 3. Oral care expert, deep cleaning directly between teeth. 4. Six functional factors provide professional oral health care. 5. Brush and hold your mouth for a while, and oral problems will be much better. About the anti-sensitivity effect of toothpaste 1. Effectively reduce tooth sensitivity. 2. Detoxify and eliminate tooth sensitivity. 3. Quickly relieve tooth sensitivity, effective in 60 seconds. 4. Double anti-allergic effect, relieve pain and repair sensitivity. Author: Laughing Book Source: Laughing Book |
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