Former CCTV celebrity Lang Yongchun shot a brainwashing ad, which was criticized for false propaganda and was also named the confusing ad of the year

Former CCTV celebrity Lang Yongchun shot a brainwashing ad, which was criticized for false propaganda and was also named the confusing ad of the year

Recently, a promotional advertisement shot by Lang Yongchun, a former famous CCTV host, for a certain brand of car has come into the public eye and was rated as the "most confusing advertisement of the year" by netizens.


Judging from the content of the filmed advertisement, the two words that left the deepest impression on people by Lang Yongchun in the entire video are "good and expensive".


"German Industry 4.0 smart manufacturing, expensive!" "79% aircraft carrier-grade steel, expensive!" "Lifetime warranty, expensive!" These are three very brainwashing sentences, and at the end of the advertisement, Lang Yongchun even said the value of "expensive means good, good means expensive".


After the ad was uploaded to the Internet, it immediately sparked widespread discussion among netizens. Some netizens pointed out that the video said that the brand's cars used only 19% aircraft carrier-grade steel, which was inconsistent with the 79% advertised in the commercial, and involved a substitution of concepts.


Regarding Lang Yongchun's statement that "good things have to be expensive", some netizens also posted photos of themselves buying the same model of car and finding that the car seat cushions had large cracks and even the sponge inside the seat cushions was clearly visible.


As for the brand's claim that "expensive means good quality", netizens found out after investigation that the price range of the brand's cars is around 169,800 to 302,800 yuan. For most friends who want to buy a car, this price is not too high.


This advertisement was listed in the "Confusing Behavior Awards". Many people said that it was really sad that Uncle Lang, a former CCTV celebrity, accepted such an advertisement.


In fact, Uncle Lang has done this kind of confusing behavior a lot. A few days ago, Lang Yongchun's good friend Wu Ping, who is also the executive editor of Computer World, shared a "confusing story" about Lang Yongchun on the Internet.


Wu Ping said that he rarely went to the cinema to watch movies, but he finally had the opportunity to watch the blockbuster "Skyfire" in which Mr. Lang Yongchun "guest starred". However, after watching the movie, he found that there seemed to be no scenes of Lang Yongchun in the movie.


As a result, Uncle Lang replied: He appeared on the TV in the movie. Wu Ping felt helpless and amused at the same time for Lang Yongping's reply.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.

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